Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
The sarcasm machine: Measuring sentiment in social media mentions
At the end of last year, I wrote a few posts on measuring social media, at the time when Google Analytics had recently launched Social…
Which type of network suits your business?
Prosumer is one of those horrible words. But it does encapsulate an ethos sweeping through online business today (particularly media), where the audience/readers/viewers/consumers are…
