WhatsApp is no longer just about messaging. With nearly three billion users worldwide, Meta is now layering artificial intelligence and monetisation tools into the…
The sarcasm machine: Measuring sentiment in social media mentions
At the end of last year, I wrote a few posts on measuring social media, at the time when Google Analytics had recently launched Social…
Which type of network suits your business?
Prosumer is one of those horrible words. But it does encapsulate an ethos sweeping through online business today (particularly media), where the audience/readers/viewers/consumers are…
