In the fast-paced world of smartphones, a fierce rivalry has shaped the industry for over a decade. On one side, Apple, the epitome of…
Email marketing is still relevant, ignore it at your peril
Email has found itself in a precarious situation. While it’s still everywhere — and not going anywhere — its users have no shortage of…
Hey digital brands, it’s time to stop being so damn whingey
There are a few things that irritate me more than people who choose to plainly ignore the rules and regulations set up by the…
Catching the eye: how to do it in the digital space
Marketing is not a new concept. For thousands of years human beings have employed a variety of tactics to entice the interest of potential…
Why your digital marketing efforts need to be all about building relationships
Building relationships with your target audience should be a number one priority if you are busy with any digital marketing campaign. By building relationships…
