South Africa’s new school year has begun with renewed attention on digital inclusion. MTN South Africa, through the MTN SA Foundation, has provided digital…
Why your digital marketing efforts need to be all about building relationships
Building relationships with your target audience should be a number one priority if you are busy with any digital marketing campaign. By building relationships…
The future of digital marketing lies in cross platform strategies
Neo@Ogilvy, Ogilvy Cape Town’s digital media agency, recently hosted a global summit to discuss the future of digital media as well as to share…
Ra.ise a to.ast with some Bre.ad
URL shorteners have become ubiquitous to social networking, especially with the sharing of links across Twitter. Bit.ly, Cli.gs, Goo.gl and many others offer an…
Is digital marketing becoming the new traditional?
One of the “Big Discussions” in advertising at the moment concerns the growth of digital, and the effect it is having on the industry…
