I took a left, it took a left, and my right was met by a pause from the big-eyed digital waitress who left a…
Relevance, value, creative and the customer in digital marketing
I love the industry I work in with a passion, but the truth is we know that the old game is over. Creativity is…
Not just for geeks any more: digital is doomed as an ad industry specialisation
Digital won’t last. It’s already on its last legs as an advertising industry specialisation and about time too. Coming from an agency professional with…
Will there be a direct marketing exodus from Facebook to Google+?
It’s safe to say that news channels are now in the calm-after-the-storm phase concerning the initial Google+ stab at Facebook. The social giant’s speedy…
Digital marketing: Next steps for startups
Promoting your startup effectively is a critical step towards ensuring that your business makes it from being a big idea to a well known…