ChatGPT may only be the tip of the iceberg when it comes to incoming AI (Artificial Intelligence) tools for marketers. There are more AI…
Complicated email — There’s no central authority
Earlier this year Facebook announced a 95% reduction in certain kinds of spam. Taken at face(book) value, that sounds like a tremendous breakthrough, but…
6 quick ways to evaluate the strength of your email campaign
There are a number of metrics available for you to use in order to critically evaluate the effectiveness of your email campaign. To some…
Email marketing in the time of social media
Email marketing is one of the most powerful weapons in the online marketer’s arsenal, provided it is used in a personalised and engaging manner…
