With streaming platforms, next-gen gaming, and hybrid lifestyles reshaping how we consume entertainment, the humble TV is slowly being overtaken by a bigger player:…
Outsource or keep search engine marketing in-house?
When selling our services as a specialist Pay-Per-Click (PPC) agency we often encounter the same question from our potential clients: Does it make sense…
Digital is not the death of anything, it’s the awakening of everything else
Earlier this year, Miles Young, the global CEO of Ogilvy and Mather Worldwide said: “The great mistake of today’s business environment is to believe…
Extreme Makeover: Getting unsexy or difficult brands onto social media
Social media as a marketing platform is what most marketers are talking about these days. Helped by mass worldwide adoption, as well as wilting…
The battle for budget in the digital space
2010, another year, another marketing budget, another significant year-on-year increase in the amount corporates intend on investing in digital. As an eMarketer, this is…
