South Africa’s esports scene is set for a major showdown as Hyprop and MTN introduce SHIFT COD, a Call of Duty tournament forming part…
The cost of Elon Musk’s go f*** yourself to advertisers
Is Elon Musk filling the pinch? This is the crucial question following Elon Musk’s response to advertisers pulling advertising on his platform X, formally…
Spotify to add What’s New feed to showcase new releases
Spotify has announced it will introduce a What’s New feed that notifies users when their favourite artists and podcasters have published new releases. The…
Viral Math: The mathematics behind social media engagement and reach
Over the past few years I’ve developed two models of contagious content: R0 (pronounced: R Naught) and Zarrella’s Hierarchy of Contagiousness. Because of the…
