google adwords

Engage: Google’s latest move to help small businesses help themselves

This week the Google Africa team came to Cape Town with their Google Engage for Agencies program. Google Engage is designed to empower eMarketing…

Dynamic Ads: Why you shouldn’t fire your Google Adwords operator just yet

Google enlarged its beta test group for Dynamic Search Ads (DSA) this week in order for larger clients like retail chains to take advantage…

Google just wants to be #3… Here’s why.

My son told me about a breakthrough ad strategy he stumbled upon for his affiliate businesses: Reduce your Google AdWords spend, yes, you drop…

The group buying collapse is coming

Group buying. Daily deals. Social commerce. Call it what you will, but the sheer number of blatant knock-offs that have sprung up in global…

Outsource or keep search engine marketing in-house?

When selling our services as a specialist Pay-Per-Click (PPC) agency we often encounter the same question from our potential clients: Does it make sense…

How well are hotels using Google Adwords?

The effective use of Google is critical for all businesses in the 21st century. But nowhere is it more relevant than in the hotel…

Click to Call: Google releases another innovative advertising tool

With over 97% penetration of mobile phones in South Africa and almost 9-million people capable of surfing the web on their phones, it is…

How to create a marketing campaign using YouTube

YouTube continues to grow at an astonishing pace, with 24 hours of video uploaded every single minute. As an acquisition and branding channel, placing…

5 reasons to use Facebook adverts instead of Google Adwords

For well over a decade Google’s iconic self-service advertising system has been connecting businesses to potential customers cheaply and efficiently (while generating billions of…

A few tips on understanding the relevance of ad keywords

So you’ve spent a fortune on search engine marketing, but you’re not getting the results that you had hoped for. You think you’ve covered all…

A basic guide to AdWords and search

The highest proportion of a marketing budget is typically spent on offline media advertising, the interruptions during your favourite TV show, or the print…

Productivity On A Large Screen

Everlytic Launches Cutting-Edge AI Studio with WhatsApp Chatbots for Smarter Communication

Everlytic’s new API Communicator feature enhances customer engagement across multiple channels

Savant Launches Savant Build Cohort 3 to Accelerate Deep-Tech Innovation in the Green Economy

Simplicity at scale: The role of leadership in agile transformation

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

Google Cast and other Christmas goodies for Rivian

GM switches-off Cruise control on $10bn robotaxi project

CHARGE taking EVs off-grid in the North West