Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
Declining search quality: Is Google losing the battle?
Has Google lost the battle against the companies that game its system of ranking search results? It certainly seems that way from my anecdotal…
5 reasons to use Facebook adverts instead of Google Adwords
For well over a decade Google’s iconic self-service advertising system has been connecting businesses to potential customers cheaply and efficiently (while generating billions of…
Facebook celebrates half-a-billion with half-arsed campaign
Facebook has just announced the mind-boggling achievement of 500-million active monthly users, placing it way out in front of all its rivals. It’s not…
Facebook showing real potential as a search engine
With the recent improvements to Facebook’s analytics via the new Insights Dashboard, I did a bit of research into the current search volume on Facebook…
