Mobile Marketing

Social media fatigue, Radiohead and QR Codes: Q&A with Josh Spear

As one of the youngest and most influential marketing strategists in the world, Josh Spear owns Undercurrent, a New York-based consultancy that applies a…

Finding that mobile marketing ‘sweet spot’

Mobile marketing is hot! After years of false dawns, brands and agencies are recognising the mobile channel as an essential element of the marketing…

Q&A with Joseph Jaffe: ‘Mobile is the one device to rule them all’

In the world of marketing Joseph Jaffe is a well-known name. Jaffe is the founder of Crayon, a strategic consultancy firm that was acquired…

Your brand and mobile: How to make it all happen

Advertising campaigns used to be every marketers logistic nightmare. From the initial executive pitch to allocating resources, time, banners and newspaper ads, logos, video…

Five ways you can make better use of mobile

Marketing via mobile is a powerful way to expose people to a brand, and to get them to interact with it. Consumers want something…

SA poised for massive adoption of mobile web

South Africa is poised to see runaway mobile web expansion, according to Dr K.F Lai, CEO of mobile media company, BuzzCity. Speaking at the…