The U.S. government’s decision to ban TikTok, the immensely popular short-form video app owned by China’s ByteDance, has sent shockwaves through the tech industry,…
3 Stages of the web as a storytelling medium for brands
The best brands are built on stories. No-one huddles around the proverbial water cooler and talks about Product XYZ’s incredible new feature. But they…
Old Spice: The Emmy your ad could smell like
When we first covered the Old Spice “The Man Your Man Could Smell Like” campaign, we closed off the article with these prophetic words:…
