With today’s discerning consumer demanding that their wearable tech be as functional as it is fashionable, the HUAWEI WATCH GT 5 Series steps boldly…
British Airways is buying its cabin staff 15000 iPhone XRs
British Airways is giving all 15 000 of its in-flight staffers iPhone XRs, which is a pretty nice bonus if you ask us. But…
When did tech journalism become about scooping product specs?
Why has tech reporting become such tedious product journalism? Why are reporters trying to scoop each other on news that is essentially a spec…
Social branding: You can’t ignore it any more
A company’s brand is a complex, social construction created around your products and business. The impression of a brand comes not just from what…
How public relations is adapting to the social media environment
The past decade has seen huge changes in the media industry but for many companies, this past year was when they sat up and…
