Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
Lessons from social media disasters
Social media is fast gaining acceptance as an effective way to build brand exposure and customers, as well as to improve the customer feedback…
5 easy steps to optimise your site for social media
An entire industry has grown up around Search Engine Optimsation (SEO), but increasingly Facebook and Twitter are sending as much and sometimes more traffic…
Social media lessons from a Russian meerkat
Social media this and that still seems to bombard us everyday, and South African marketers are quickly coming to grips with it – we…
Coming to a phone near you: Six examples of how social media took the starring role in the news
Until Twitter came along and blew the lid off news coverage of the Iranian elections last year, many of us were scratching our heads…
