Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
UX guru Andy Budd warns that websites ignore usability at their peril
At the Tech4Africa conference in Johannesburg, Clearleft’s Andy Budd spoke at length about why, given the choice, users will always pick easier to use…
Interview: Obami founder Barbara Mallinson on startups and e-learning
With her own savings, support from friends, and the backing of a UK Government Grant, South African entrepreneur Barbara Mallinson founded Obami, a social…
Interview: UX guru Andy Budd on why most websites are ‘leaking buckets’
User Experience (UX) guru, Andy Budd, says most of today’s websites remind him of “leaking buckets”. UX, he says, can plug these leaks to…
Interview: Walter Pike on mobile, Google and augmented reality
Walter Pike is a South African marketing maven who has embraced the digital age with unusual clarity of vision and foresight. We got in…
