The U.S. government’s decision to ban TikTok, the immensely popular short-form video app owned by China’s ByteDance, has sent shockwaves through the tech industry,…
Nando’s viral ad heats up on YouTube like hot peri peri
The country’s love affair with Nando’s marketing strategy is back in full bloom with the news that its Cell C spoof “viral video” went…
Cell C: Is it too late to course-correct?
I had coffee with the real Cell C CEO, Lars Reichelt, last Monday. Our meeting went on longer than I had originally expected and…
Interview: Cell C CEO on blogs, social media and the end of cellphone calls
Lars Reichelt, CEO of Cell C, announced some time ago a strong push by the mobile operator into innovation and social media. The smallest…
Noah-gate: Lessons learned from Cell C’s controversial ad campaign
There has already been reams written about the new Cell C campaign, including a whole raft of my own thoughts on the campaign. I…
