With streaming platforms, next-gen gaming, and hybrid lifestyles reshaping how we consume entertainment, the humble TV is slowly being overtaken by a bigger player:…
Nando’s viral ad heats up on YouTube like hot peri peri
The country’s love affair with Nando’s marketing strategy is back in full bloom with the news that its Cell C spoof “viral video” went…
Cell C: Is it too late to course-correct?
I had coffee with the real Cell C CEO, Lars Reichelt, last Monday. Our meeting went on longer than I had originally expected and…
Interview: Cell C CEO on blogs, social media and the end of cellphone calls
Lars Reichelt, CEO of Cell C, announced some time ago a strong push by the mobile operator into innovation and social media. The smallest…
Noah-gate: Lessons learned from Cell C’s controversial ad campaign
There has already been reams written about the new Cell C campaign, including a whole raft of my own thoughts on the campaign. I…
