Twitter officially launches filters, takes Instagram fight to next level

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Twitter Filters

The Twitter versus Instagram episode just went from messy divorce to a no-holds-barred bare knuckle fight.

Just hours after Instagram officially shut off card integration on Twitter — meaning that you can no longer preview its photos — the social network launched its own photo filtering service.

The ability to take and filter photos directly from Twitter has been in the works for a while now. In what looks to be a bid on Twitter’s part to claw users away from Instagram, its service offers a few extra options too.

Unlinke Instagram for instance, you don’t have to have a square photo and can crop the ones you’ve taken freely. You can also take a bird’s-eye view and see how each filter would affect your photo in a single grid view, or swipe through looks to compare your options.

The filters were built in collaboration with photo-editing specialist Aviary, which powers the filters and effects.

The update is available now on Google Play and the App Store.

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