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Online reputation management and digital marketing

Over the past few years, internet users have become a lot more savvy, especially when it comes to parting with their money. It is now very common to expect a large number of consumers to have weighed up their options online before they make the final decision to purchase.

Customers are going online and visit product review channels to gain information from other users so that they can make the best decision. What does this all mean for your business? Online Reputation management (ORM) is very important and companies needs to be more transparent than ever before. They have to make sure they produce the highest quality of service to their customers. The days are gone when large companies were able to simply ignore disgruntled customers and forget about them. Anyone can post anything online and it is extremely important that a company monitors (listen) to what is being said about them online.

If you want to target these tech savvy customers after they have checked out your competition then get prepared to be very proactive with your monitoring and online reputation management strategy. One of the easiest methods of managing and controlling your reputation online is to control a large portion of the top searches for your company or brand. How do you do this? This can become daunting and many times you will need an optimised digital marketing strategy to get the best results.

Here’s a couple of steps that can help you start this process of proactively monitoring your reputation and using digital marketing to get the best results.

Digital marketing and online reputation management

SEO

Include your brand or company name in every title tag together with the page specific keywords you are targeting. Review and make sure your company name is clearly identified across all your websites and all the social media channels you are using. Having a strong “about” page on your website and blog can improve the organic rankings for your brand.

Blogging

There are thousands of reasons why any company and brand worth its salt should have a blog. A blog gives you a public voice and it allows you to talk about your services and products. Your blog can also help your website increase its search engine rankings by regularly posting relevant blog posts that links to the most relevant page on your website. Publishing relevant and meaningful content on a regular basis is looked upon well by Google.

Social media profiles

Set up social media profiles and make sure you post relevant content on the channels you have selected. Creating social media profiles for the company and its key employees is another great way you can take up space on the search engine result pages. Every little bit helps.

Local listings

Local listings is another simple way you can get rankings on the search engines for your company or brand name. By listing the website on these local listing online channels you can get additional rankings for your website.

Monitoring

Constantly monitor all your efforts online. Most of the time this is the job for a digital marketing specialist, but with training and time it can be done yourself. Once you have achieved high rankings on the search engines, you must dedicate and spend some time to make sure it stays that way. Free services such as Google alerts allow you to track when your brand name gets mentioned online.

Author | Anton Koekemoer

Anton Koekemoer
I'm your friendly neighbourhood digital marketing specialist. I specialise in helping brands connect with targeted customers by enhancing their online presence through emerging web-based communication channels. I translate business objectives into comprehensive initiatives that focus on humanising brand identity while maximising measurable business results. More