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All posts by Anton Koekemoer

Anton Koekemoer
I'm your friendly neighbourhood digital marketing specialist. I specialise in helping brands connect with targeted customers by enhancing their online presence through emerging web-based communication channels. I translate business objectives into comprehensive initiatives that focus on humanising brand identity while maximising measurable business results.
  • SEO, PPC and social media should support your marketing strategy

    Digital marketing has come a long way since the birth of SEO and Google. Social media marketing is also nothing new and many businesses are relying on this form of marketing to generate sales, leads and awareness. Digital marketing isn't new and not just a trend that will pass. Digital marketing is at a mature stage for many, but measuring the true ROI and results of online marketing is still a mystery to some and often I get asked which digital marketing tactic is the best to use. Even though there are many answers to this question and a wealth...

  • How to advertise your brand, products and services to Millennials

    If your business relies on being online to sell services and products, it's important that you understand how to advertise to Millennials. This younger age group can potentially be your clients in the future. They are on top of their game digitally and are tomorrow's CEOs. This generation is quite unique and completely different than any before it, so you have to shape your traditional marketing methods that have always worked in the past to cater for this crowd. If you are interested in marketing to Millennials, here's a couple of tactics I've used that's working with my digital marketing campaigns. Focus on trust Millennials look up...

  • Simplicity is the key to generating leads on your website

    You might have the best looking website, the most innovative product or service and even the best digital marketing strategy, but it won't generate any leads if the process of obtaining information of interested people is difficult and cumbersome. The web is a crowded and noisy place and people will most likely visit the next result on Google if you can't help them instantly. People will only spend a couple of seconds on your website and if they have a difficult time finding what they want or it's difficult to make a purchase or requesting more information, they will leave....

  • Build and protecting your online reputation: a brief how to guide

    In today's digital lifestyle, no matter what you do or where you are in life, it's important to have a good and solid digital footprint. Most people aren't just interested in the reputation of the brand they are dealing with, but they also want to see the face behind the business. This is where personal branding and online reputation management become friends. Before the big boom of the internet, most companies could count on the simple fact that news traveled slowly. They had plenty of time to create and develop a plan to any potential problem. With the current growth of consumer generated content any...

  • Call to action 101: here’s how to use them on your blog

    Using optimised calls to action in your digital marketing campaign can be a game changer. It can also be used in every blog post that you publish so that your readers can take an action if they find your content interesting. In a perfect campaign, a call to action should be included in everything that you publish and write online, but it's not always possible to get your readers and audience to act on what you write. Most online writers and publishers use calls to action on a regular basis. They add them to their emails, website content, and sales letters, but for some...

  • How to generate more conversions with magnetic content

    If you are into digital marketing or just looking for new ways on how you can generate more conversions online for your brand, I’m sure you must have seen or know that everyone is still talking about content marketing online. Everyday you will find hundreds of brands starting to use content marketing to connect with their target audience digitally. Even though content is the heart and soul of the digital world and the main medium of any digital marketing campaign, we are still continually learning how to use content in the best form to get the best results. While writing and...

  • How to measure the results of your content marketing campaign

    Many digital marketers have a hard time measuring the success of their digital marketing campaigns. What does success look like? There are literally hundreds of metrics you can use to measure your digital marketing strategy and there are some metrics that does provide clear results, but for some it still remains a mystery what real digital marketing success looks like and how to properly measure the success of their efforts online. If you do a simple search for "how to measure the results of my digital marketing campaign" or even "measure the ROI of social media", you will practically see...

  • Use a magnetic content marketing strategy to generate leads

    A great magnetic content marketing strategy can generate a steady stream of leads, sales and can make your overall digital marketing campaign a success. It's a fact. But how do create a magnetic content marketing strategy that works? Start with the basics. You won't send a personal email to your family, friends or colleagues without referencing them, so why are you publishing content in your digital marketing campaign and social media profiles that are not targeted for the people you want to reach? It's crowded online and it's crucial that your content should be magnetic to attract your target audience, have...

  • Why you should have a plan to generate leads with magnetic content

    Good leads and sales begin with great content. Even though you might have heard this a thousand times before, content is still king online because this is the universal currency to generate awareness and to drive action for all your marketing efforts. While many understand that good, unique, and shareable content is needed for digital marketing success, not everyone is sure how to start creating a content marketing plan and strategy that will yield results and help them achieve their business goals. Magnetic content marketing plan Creating a solid content marketing strategy takes time, but to get started is easy. Everything...

  • Where to find relevant content to curate and share

    The web is noisy and chaotic with information. Online, you will find thousands of blogs, news channels and many online wire services publishing press releases, news articles and other related content daily. How is it possible for you and your business to find anything that is interesting with all the information available? How do you find information that is relevant to your business that you can use, curate and share with your target audience to support your digital marketing efforts? With the help of Google Search, Google Alerts, Twitter real time search and RSS (real simple syndication) it's quite easy...

  • Online reputation management and digital marketing

    Over the past few years, internet users have become a lot more savvy, especially when it comes to parting with their money. It is now very common to expect a large number of consumers to have weighed up their options online before they make the final decision to purchase. Customers are going online and visit product review channels to gain information from other users so that they can make the best decision. What does this all mean for your business? Online Reputation management (ORM) is very important and companies needs to be more transparent than ever before. They have to...

  • Use magnetic content to generate targeted traffic for your site

    Whether you are only sharing your own views on your blog or you have a business website, getting targeted traffic that is relevant and interested in what you say and do is worth gold. It's the lifeblood of any website and business online. Targeted traffic is easier to convert because these people are looking for your business, services or products. There are many ways to generate targeted traffic, but one of the best involves using only magnetic content in everything that you do online. This type of content is geared towards your target audience and will get them to...

  • Social media crisis management: Have a policy in place

    Online PR can play a big role with managing a crisis online and it aims to bring brands into the digital world by creating relationships with brand influencers. While it is very important to proactively communicate your message with your target audience via the social media channels you are using, it is just as important to do so in a way that adds trust and credibility to your overall digital footprint. One irresponsible Tweet in 140 characters or less, YouTube video or blog post can spread like wildfire and can ruin your online reputation in minutes. How can you avoid...

  • How SEO can be used to maintain your online reputation

    When implemented and used correctly, search engine optimisation can be a great medium that can be used to build your online business reputation. With the speed at which technology and trends change online, building your online reputation and maintaining your digital footprint has become an integral part in our digitally driven lives today. Having a positive and good business reputation that outshines your competitors online is essential because most of the time, when people are in doubt, they turn to the search engines and other online properties looking for answers. With more people getting socially active online and given...

  • Extinguishing a social media fire: what you need to know

    When a brand has thousands of followers and likes online, it's definitely something to be proud of, but what happens if their audience suddenly turns against them on the social web? What are you going to do if you made a mistake online and people start turning against you with negative comments and feedback that is public for everyone to see? Will you be notified when this happens? Will the negative feedback about your brand outweigh the positive sentiment? Even though this might not happen to you it's important that you have a process in place to build and safeguard...