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Anton is a digital marketing specialist and is very passionate about online marketing. His main goal with marketing on the web focuses on designing strategic plans and business solutions around digital technologies to get good results.
If you are interested in finding out what people are saying about your services and products online, have you considered starting an online reputation management strategy? Online reputation management, better known as ORM, involves so much more than just checking for links online. It's about monitoring (listening) to your actual reputation on the web and how people feel about your services, products, and company.Many assume that ORM should only be used to monitor any negative comments and feedback to anything ...
We've all seen this happening over the last few years. People sitting at their favorite coffee shop on their laptop working, people on airplanes working on their tablets, and people standing in queues typing away on their smartphones. We have also seen people typing SMSs while in their cars and talking on their cellphones.Your mobile device is the new office space that you can take with you (almost) everywhere and use at any time. No longer do you need to ...
Social media marketing is journey, not a race. When most people start with marketing on the social web, it's hard not to behave a like a kid with lots of toys. There are hundreds of social media channels that you want to join and you are looking for ways to start a new conversation at every turn. You share, post, tweet, and follow everyone you come across. While this might work in the beginning, it's definitely not that easy to ...
Even though social media has been around for a quite a while and is still trending, many digital marketers are struggling with how to measure the ROI of their social media campaign. This question gets asked a lot, even though many large and small organizations have already integrated this communication medium into their traditional marketing efforts.Naturally, it's common sense that businesses want to see if their social media campaign is helping them reach their goals. Social media is all about ...
One thing I'm often asked by clients when they want to start with a social media marketing campaign to enhance their digital footprint is what should they post on their social media profiles (Twitter, Facebook, YouTube, LinkedIn, Pinterest) and how often should they post/update their profiles. The best way, in my opinion, is by creating an editorial calendar for their campaign that outlines everything regarding their strategy.The editorial calendar should consist of a framework of what you want to achieve ...
Most of the social media gurus and experts will tell you that social media is all about setting up monitoring processes for your brand, and to be responsive to the questions and needs of your target market. It's very rare that they will tell you what to do when you have no audience at all when you start with your campaign.What do you do if you have no audience and no one is talking about your business or brand at ...
No matter how excellent your brand is, misconduct and negative comments online can very quickly damage your digital reputation. You might not be able to delete what was said about you, and it is always a big mistake if you do, but there are steps that you can take to minimize the damage.In our digital business climate today, it's important to have online reputation management (ORM) processes in place to help you gain a better understanding of your digital footprint, ...
Did you know that a great magnetic content marketing strategy can boost your social media presence and help you produce interesting, relevant, and consistent engagement with your target audience? Your magnetic content plan can help you keep the goals with your social media strategy focused and on topic so that you can streamline your marketing message.When planning your magnetic content strategy for your social media campaign, it's important that you stay systematic and organized in the following areas: the type ...Did you know that no one actually cares about your latest crafted traditional press release on social media? If you want to build an attraction using social media, you will have to change your approach from pushing out marketing messages and start with creating magnetic content online to start pulling readers in.Using social for digital PR is all about creating content that your targeted audience wants and building a community around your business. Using online PR with your social media ...
With social media marketing not being that new anymore, many companies are starting to appreciate and understand the value of integrating social media into their business. Many of them are reaping the rewards of engaging with customers and prospects in conversation on the social web. But, even though social media has been around for a while, many are yet to make any sense of it because they are overwhelmed and confused with all the available options open to them.If your ...
