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All posts by Anton Koekemoer

Anton Koekemoer
I'm your friendly neighbourhood digital marketing specialist. I specialise in helping brands connect with targeted customers by enhancing their online presence through emerging web-based communication channels. I translate business objectives into comprehensive initiatives that focus on humanising brand identity while maximising measurable business results.
  • Build your digital footprint with magnetic content

    The digital world is evolving at the speed of light and it's chaotic online. Most people and brands are just contributing to the noise with no strategy on building their digital footprint and to stand out from the growing online crowd. There are many social media channels you can use to start building your digital footprint and some of the popular ones are LinkedIn, YouTube, Google+, Twitter and even your own blog. Using social media to build your brand online There are thousands of social media channels available with new ones launched everyday. Each one has it's own advantages and...

  • How to find time in your busy schedule to spend on your social media campaign

    Starting and maintaining a positive presence on various social media channels like Twitter, Instagram, Pinterest, Facebook, Google+, LinkedIn and your blog can be very time-consuming. If you are small business owner you most likely have your hands full in all the day-to-day tasks regarding the running of your business. Where are you going to find time for your social media marketing campaign? Even though social media is seen as "free", building a network of targeted followers takes time and effort, and this usually costs money. If you are already working non stop around the clock to get things done for...

  • How to set realistic goals with your social media strategy

    Do you really understand and know what you want to achieve with your social media marketing campaign? Do you know what social media can do your business? Have you included your social media strategy into your overall marketing mix? With any digital marketing campaign, you need to be certain of your goals and objectives before you start, otherwise you can waste a lot of effort and time on something that is not producing targeted results. If you have done your research and decided that you want to create a social media campaign, the next step in the process is convincing your...

  • There’s no magic bullet for digital marketing success

    When starting a new lead generation, mobile marketing, social media or brand awareness campaign, I'm often asked - "what is the magic bullet with digital marketing?” What are the tricks to make sure our campaign will be successful? Online, everyone seems to be looking for short cuts, but to be honest, the same as traditional marketing, there aren't any. Even though there are many growth hacking strategies to boost your business online, it doesn't mean that it's going to work for your campaign. There are absolutely no magic push this big red button; sit back and it will work process....

  • 4 ways to build your personal brand online

    If you are interested in personal branding online and how you can build your digital footprint to become more visible in the online world, it’s important that you understand how everything you say and do online - every status update, tweet, mention, like, +1, blog post and even a comment adds value (positive or negative) to your brand. The same with traditional marketing, online you should always put your best foot forward and there’s a couple of rules you should always follow to make sure it doesn’t backfire on you. We are all human and we literally do judge a...

  • Turn your customers into brand ambassadors with referrals

    Often when new brands are looking for ways to expand their digital footprint online through social media, one powerful method often overlooked is turning customers into brand ambassadors that could help them market their services and products. This doesn’t necessarily mean that they should turn their customers into hard core do or die brand custodians, but it could be a simple as launching a refer a friend program. This is an easy way to get your customers to share your services and products with their own social circles that will help you garner more social reach, generate targeted traffic...

  • When is it the best time to post to social media?

    Social media has been around for sometime and the initial buzz is over. Now is the time to make sense of it all and start using it to generate serious leads or sales. Many small business owners are basically fitting all the roles in their business and sometimes it’s difficult to manage and run the digital marketing side as well. I know. I’ve been there. I'm sure that if you are interested in digital marketing and social media for your business, you may have read many articles, ebooks, and blog posts about when to post your social media...

  • How to protect your online reputation with magnetic content

    Protecting your online reputation and digital footprint with magnetic content can be the answer to any bad criticism and negative comments you receive online for your business. One negative piece of content found on the first page of Google when doing a search for your brand, services or products can be bad news for your business and usually sticks out like a big sore thumb. In today’s digital driven world it’s extremely easy for anyone to post anything good or bad on various online properties like blogs, forums, social media sites and other user generated content channels. Everyone is...

  • Why your social media campaign should absolutely focus on engagement

    Many brands and people usually start their social media marketing journey with the sole purpose to increase sales and their visibility online. Social media is really a great medium to build more awareness for your business, personal brand and building solid relationships with your target audience by engaging with them on a personal level online. While it's super easy to create your profile on the top social media channels like Facebook, Twitter, Pinterest, Google+, YouTube, and LinkedIn, if you are not sure on what you want to achieve and how you are going to engage with your target audience,...

  • Protecting your personal brand with Google: what you need to know

    Did you know that your personal brand is your most valuable asset online. It your public profile that showcases who you are and it’s visible to everyone. When people are looking for answers, they usually turn to Google for information and solutions. What if you were in a meeting and people searched your name online to learn more about who you are and what you stand for. Will they be impressed with the results? Are you impressed with the results? When was the last time you searched for your name on Google? Is the information presented accurate and up...

  • Make sure your target audience knows who you are

    How well do you understand your target market and do you really know where you can find them online? Do you know what they know about you and what they are looking for online? What are they asking and what problems are they trying to solve? If you are currently promoting your business online using various digital marketing and social media marketing campaigns, you’ve most likely answered the questions as yes, but let’s ask a different question. Does your target audience know where to find you online? Do they engage with you via social media and your blog? Are they...

  • Protecting your brand’s digital footprint should be done proactively

    With online reputation management, a great offense usually starts starts with a robust defence. This is so true with digital marketing because if your business or brand is waiting to be hit by negative slander or comments online before you respond, it might take quite a lot of effort from your side to clear your name. Online reputation management is really not a nice to have anymore but a must have. Everyone online is a citizen journalist and have the means to publish anything online at anytime publicly. If you have a reputation management strategy in place or simply just...

  • 7 ways to assess what is working with your social media campaign

    If you are already busy with a social media campaign for yourself or your business to build awareness for your services or products and you are not getting the results you were expecting, what should you do? To find the answer to this question, have a look at what you are currently doing with your social media campaign and maybe it's time to change your approach on this medium. With your current social media campaign, are you focusing on your business goals or is your strategy just taking a shot in the dark hope for the best approach? To achieve...

  • Measuring the ROI of your social media campaign

    One question many people ask when they are busy with a social media marketing strategy is “What’s the ROI that I will be getting from my social media campaign?” Over the last couple of years I have learned that social media isn’t an activity that will yield clear results and benefits when it’s working in it’s own silo. It’s also one of the hardest digital marketing mediums to measure if you don’t have any clear goals and objectives with your campaign. With any social media campaign, it’s very important to measure all the different metrics on what is working...

  • Why creating Google Analytics alerts is a very smart idea

    With digital marketing and growth hacking, measuring what you are doing is an absolute must. If you are starting with digital marketing or have been running various campaigns for years, it’s vital to know that effective measurement is key to determine what is working and what should change or even be dropped completely. If you are using Google Analytics, you can use most of the data provided by Google Analytics to enhance your marketing strategies and to gauge the response and success that your initiative has achieved. Analysing analytics can be time consuming No one can analyse all the data provided...