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Anton is a digital marketing specialist and is very passionate about online marketing. His main goal with marketing on the web focuses on designing strategic plans and business solutions around digital technologies to get good results.
Social media is a medium that can be used to dramatically enhance your digital marketing campaigns. Often you will see businesses half-heartedly starting a social media campaign and quickly drop all their efforts because the outcome is not what they expected it to be. While social media can be a lot easier and less expensive than other forms of digital marketing, it will only work when you put in some old traditional effort. You have to do more than just ...
Social media is growing and evolving at the speed of light with no sign of stopping anytime soon. If you are already busy with a social media marketing strategy or you are looking for other ways to get the best out of your campaign, consider the collection of data that can enhance your overall campaign completely.Social gives you the ability to get feedback quickly that will help you and your campaign stay agile. Find a couple of ways you can ...
When someone searches on Google or any of the other lesser known search engine for your name, what do you think they will find? Do the results make you look good or bad? Building and protecting your digital footprint is not a nice to have anymore, but a must have as it can determine your success online.The web is an information portal and is one of the first mediums people use when they are looking for answers and solutions. What ...
How many sales can we generate on social media? How many leads were generated from our Facebook page? Any direct sales from YouTube? These are some of the questions that many people are asking when starting with a social media campaign. The problem is that many people on the social web are afraid of direct sales.Social media is an attractive medium for many, because most people stepping into the social web for marketing purposes believe that they can only post ...
If you are interested in finding out what people are saying about your services and products online, have you considered starting an online reputation management strategy? Online reputation management, better known as ORM, involves so much more than just checking for links online. It's about monitoring (listening) to your actual reputation on the web and how people feel about your services, products, and company.Many assume that ORM should only be used to monitor any negative comments and feedback to anything ...
We've all seen this happening over the last few years. People sitting at their favorite coffee shop on their laptop working, people on airplanes working on their tablets, and people standing in queues typing away on their smartphones. We have also seen people typing SMSs while in their cars and talking on their cellphones.Your mobile device is the new office space that you can take with you (almost) everywhere and use at any time. No longer do you need to ...Social media marketing is journey, not a race. When most people start with marketing on the social web, it's hard not to behave a like a kid with lots of toys. There are hundreds of social media channels that you want to join and you are looking for ways to start a new conversation at every turn. You share, post, tweet, and follow everyone you come across. While this might work in the beginning, it's definitely not that easy to ...
Even though social media has been around for a quite a while and is still trending, many digital marketers are struggling with how to measure the ROI of their social media campaign. This question gets asked a lot, even though many large and small organizations have already integrated this communication medium into their traditional marketing efforts.Naturally, it's common sense that businesses want to see if their social media campaign is helping them reach their goals. Social media is all about ...
One thing I'm often asked by clients when they want to start with a social media marketing campaign to enhance their digital footprint is what should they post on their social media profiles (Twitter, Facebook, YouTube, LinkedIn, Pinterest) and how often should they post/update their profiles. The best way, in my opinion, is by creating an editorial calendar for their campaign that outlines everything regarding their strategy.The editorial calendar should consist of a framework of what you want to achieve ...
Most of the social media gurus and experts will tell you that social media is all about setting up monitoring processes for your brand, and to be responsive to the questions and needs of your target market. It's very rare that they will tell you what to do when you have no audience at all when you start with your campaign.What do you do if you have no audience and no one is talking about your business or brand at ...
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Michelle Atagana: Managing Ed. 
