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All posts by Anton Koekemoer

Anton Koekemoer
I'm your friendly neighbourhood digital marketing specialist. I specialise in helping brands connect with targeted customers by enhancing their online presence through emerging web-based communication channels. I translate business objectives into comprehensive initiatives that focus on humanising brand identity while maximising measurable business results.
  • Here’s what you need to know about creating a keyword strategy for your social media campaign

    If you are at all familiar with SEO and digital marketing, you will understand the importance of keyword research. Did you know that keyword research is not just used for PPC (Pay Per Click) campaigns or optimising websites for better organic results on the search engines? You should also use keywords in your social media campaigns to increase your online visibility. Keyword research is the cornerstone of any digital marketing campaign. Research and select keywords that are relevant to your business that you can use in your social media strategy. Find some tips below on why you should do...

  • Want to beat your competitors online? Focus on magnetic content

    Back in the day, having a website was all that you needed to be seen and succeed online. There were almost no competition for top traffic generating keywords and no other content were available but the content on your website for your target audience to read. Back then, digital marketing was a term not many people had heard about. There weren't a lot of companies using online methods for marketing purposes and of those that did, only a handful understood the rules for getting their website and business ranked at the top of the organic and paid searched results. Much has...

  • Here’s what you need to know about protecting your brand’s online reputation

    In today's world, not only is it vital to have a good and clean business reputation online, but also to have a good personal reputation and footprint as most people are looking for the face behind the business. Even though you can control the digital footprint of your brand online to a certain extent, online reputation management can help you manage your digital profile proactively instead of reactively. Before the web became our default research tool, most brands could count on the fact that news traveled relatively slowly and often had plenty time to develop and create a plan for...

  • Here’s how Facebook can help you achieve your business goals

    The need for an effective social media strategy cannot be emphasised enough. Social media is becoming a vital component in any business supporting other marketing and communication campaigns. Did you know that social media within your organisation can be utilised in many different ways than just for marketing purposes? Having a social media marketing strategy that doesn't support any of your business objectives is pretty pointless. Having various social media profiles on the top social media channels just for the sake of having them is also quite pointless. One sure way you can use social media in your business is...

  • 5 tips on building your digital footprint online

    If you are in the process of building your personal brand or generating more awareness for your business on the web, you have to understand that basically everything you do online is recorded. Every blog post, status update, Tweet, +1 and comments you leave on forums or blogs adds to your digital reputation. If you are interested in building a name for yourself online with digital marketing, you should know and understand that online you should always follow a couple of simple rules to get the best results. The opportunities online are endless and here's a couple of tips I...

  • Never underestimate the power of social recommendations

    Recommendations, either from our colleagues, friends, family and even strangers plays a crucial role in the decisions that we make on a daily basis. This is also happening online where we look for recommendations or reviews within our social circles before trying out a new product, service, restaurant or even the next book we are going to read. It's natural and human as we are more likely to trust a recommendation from a real person than from someone hiding behind a brand or a logo we cannot interact with. I love to read and my routine from simply going to...

  • You need to focus your marketing efforts on search intent: here’s why

    Search intent is one of the most important aspects of search engine optimisation (SEO). Do you know what it means? For the most straightforward answer on this, have a look at the blog post Moz published in 2007 "Segmenting search intent". Basically all that it means is that every search can be categorised in either navigational queries with the intent of visiting a specific website, informational queries that focus only on information, commercial investigation queries which is only for research, and transactional queries that focuses on the intent on taking an action. Google isn't big, it’s massive. And to take...

  • Setting goals on social media is absolutely imperative

    Unbelievable as it may seem, you'll still find many stating that social media marketing is a waste of time, money, effort, and how much it sucks. These are the people who started their campaign on the wrong foot and most likely don't have a clearly laid out social media marketing strategy that aligns their business goals with their social media goals. These people should stop wasting time and learn how they can actually create a social media strategy that will work for them and that will yield an increase in their ROI. Social media is a powerful instrument on communication...

  • 8 aspects of your brand social media can help you get right

    If you are already busy with social media marketing for your business, you might assume that you are "socially branded". There are quite a number of things you can do to improve your social media efforts, things that are most often neglected when it comes to building your profile on on the social web. Branding your profiles on the social web can be done to create lasting impressions on users, help grow your network, and make sure you stand out from the crowd. Find below a couple of tips to help you create an effective digital branding presence on the...

  • Struggling with time on social media? Create a schedule

    It really doesn't matter at all if you are a small business owner, medium sized or an big organization, find the right people, time, and money to carry out new innovative digital strategies is difficult. Most businesses are scared to try out new digital trends and technologies because they don't have the resources and time to manage it successfully. Did you know that if you had a clear digital marketing strategy that focuses on social media to humanize your brand can increase your sales and also obtain new customers? I bet you will most likely make the time then. A...

  • 5 things you need to know about converting fans and followers into sales

    Your "followers" and "fans" on the social web consists of your blog readers, Google+ followers, LinkedIn connections, Facebook fans, Twitter followers, and even your Pinterest followers. For business growth, it is important to make your digital footprint trustworthy. An over advertised profile on the social web is really not what your audience prefers, because social media is transparent and it is a two-way communication medium. Social networking is about connecting with your target audience and to maintain your current customers. Most of the social media channels such as the ones mentioned above can be used to provide your audience with...

  • Social media marketing: it’s about more than nice-looking profiles

    The web is the primary tool in market globalisation. Borders and distance are no longer a hindrance in getting people to buy and sell services or products. Social media marketing is becoming a top priority for many website developers and this is encouraged by the huge success of the popular social media channels. Various social media channels have millions of users around the globe and this makes these channels the perfect target for digital marketing. These channels are more than just a meeting spot where people can make friends. Marketers are using the potential of these channels in various...

  • 8 ways to chase people away with your social media strategy

    Every minute, a company advertises a service or product where people have to visit its Facebook Fan page instead of its website. Social media is becoming so popular that when you open up your favourite newspaper, you will most likely see content from the publisher's Twitter and Facebook accounts. Social media has been integrated into our news feeds, the movies we watch, and even the music that we buy. While some social media statistics will try to convince you that the younger crowd are not regular users of Twitter and other social media channels, the fact remains that social media...

  • This is the easiest method to create a social media marketing strategy

    Social media marketing is a great way to engage and find new customers online, but what you do is far more important than just having a presence. Creating a social media marketing strategy for your business might sound easy, but think about it for a while. Do you really know what you are going to do with your campaign plan? Are you going to post random blog posts and status updates just to publish something? It's important that you have a strategy in place so that you can best serve your target audience, and also help you achieve your...

  • Be transparent, have a plan: how to protect your business’ reputation on social

    We all know that most businesses, no matter the size, use social to communicate directly with their target audience. This is good, but how do these businesses respond when they receive negative feedback or comments about their brand or business via the social web? How do they deal with these negative comments that are public so that it doesn't affect their business and reputation? Do you know what online reputation management is? If you are already using Twitter for business you will know that a negative story can spread on this platform and turn into a snow ball in minutes....