• BURN MEDIA
    • Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

All posts by Anton Koekemoer

Anton Koekemoer
I'm your friendly neighbourhood digital marketing specialist. I specialise in helping brands connect with targeted customers by enhancing their online presence through emerging web-based communication channels. I translate business objectives into comprehensive initiatives that focus on humanising brand identity while maximising measurable business results.
  • What do you need to know about unlocking the power of social authority?

    Social authority online is not a nice to have anymore, but a must have. It's important to your own digital footprint, target audience, current customers, Google, the other top search engines and your personal and business brand. Your name is a brand and you should treat it as such. Before I purchase a new book, laptop or basically anything new, I visit my favourite online shop and other top quality channels where I read and review all the comments regarding the product or service that I'm interested in. My decision on purchasing the product or service is purely based...

  • Engagement shouldn’t always be the main goal with social media

    Engagement. This word is so overused in regards to social media. By now, I'm sure you have heard and seen articles, blog posts, tweets, and comments that a successful social media strategy is all about engaging with your target audience and not about hard selling. I've heard it a million times before and starting to get sick of seeing it. Even though it's true that social media shouldn't be used for hard selling, it should be used to strengthen your current marketing campaigns and can add a huge amount of value when integrated into your business processes. Engagement on the...

  • Personal branding and reputation management: what you need to know

    Personal branding working hand in hand with online reputation management not only supports your online marketing strategy, but it can also strengthen your overall digital footprint online. Whether you are marketing your business online or simply looking for a new job, the fact is that you should build your name online so that you can be seen as the leader in your market. Social media is a vehicle for communication online and using top social media channels is an excellent method for personal branding. Find below a couple of resources you can use to start building your own personal brand...

  • Can your target market reach you online?

    Most often, small businesses assume that organic search engine traffic with an excellent SEO campaign is all that is required to get the best results. For others, a combination of organic search traffic and various paid advertising like pay per click marketing will get the best results. However, these are not the only digital marketing methods you should use to generate targeted traffic that will convert into sales or leads. If you have an online reputation management (ORM) strategy and campaign in place that you follow through, and if you are highly visible to your target market across the web,...

  • Here’s what you need to know about creating a keyword strategy for your social media campaign

    If you are at all familiar with SEO and digital marketing, you will understand the importance of keyword research. Did you know that keyword research is not just used for PPC (Pay Per Click) campaigns or optimising websites for better organic results on the search engines? You should also use keywords in your social media campaigns to increase your online visibility. Keyword research is the cornerstone of any digital marketing campaign. Research and select keywords that are relevant to your business that you can use in your social media strategy. Find some tips below on why you should do...

  • Want to beat your competitors online? Focus on magnetic content

    Back in the day, having a website was all that you needed to be seen and succeed online. There were almost no competition for top traffic generating keywords and no other content were available but the content on your website for your target audience to read. Back then, digital marketing was a term not many people had heard about. There weren't a lot of companies using online methods for marketing purposes and of those that did, only a handful understood the rules for getting their website and business ranked at the top of the organic and paid searched results. Much has...

  • Here’s what you need to know about protecting your brand’s online reputation

    In today's world, not only is it vital to have a good and clean business reputation online, but also to have a good personal reputation and footprint as most people are looking for the face behind the business. Even though you can control the digital footprint of your brand online to a certain extent, online reputation management can help you manage your digital profile proactively instead of reactively. Before the web became our default research tool, most brands could count on the fact that news traveled relatively slowly and often had plenty time to develop and create a plan for...

  • Here’s how Facebook can help you achieve your business goals

    The need for an effective social media strategy cannot be emphasised enough. Social media is becoming a vital component in any business supporting other marketing and communication campaigns. Did you know that social media within your organisation can be utilised in many different ways than just for marketing purposes? Having a social media marketing strategy that doesn't support any of your business objectives is pretty pointless. Having various social media profiles on the top social media channels just for the sake of having them is also quite pointless. One sure way you can use social media in your business is...

  • 5 tips on building your digital footprint online

    If you are in the process of building your personal brand or generating more awareness for your business on the web, you have to understand that basically everything you do online is recorded. Every blog post, status update, Tweet, +1 and comments you leave on forums or blogs adds to your digital reputation. If you are interested in building a name for yourself online with digital marketing, you should know and understand that online you should always follow a couple of simple rules to get the best results. The opportunities online are endless and here's a couple of tips I...

  • Never underestimate the power of social recommendations

    Recommendations, either from our colleagues, friends, family and even strangers plays a crucial role in the decisions that we make on a daily basis. This is also happening online where we look for recommendations or reviews within our social circles before trying out a new product, service, restaurant or even the next book we are going to read. It's natural and human as we are more likely to trust a recommendation from a real person than from someone hiding behind a brand or a logo we cannot interact with. I love to read and my routine from simply going to...

  • You need to focus your marketing efforts on search intent: here’s why

    Search intent is one of the most important aspects of search engine optimisation (SEO). Do you know what it means? For the most straightforward answer on this, have a look at the blog post Moz published in 2007 "Segmenting search intent". Basically all that it means is that every search can be categorised in either navigational queries with the intent of visiting a specific website, informational queries that focus only on information, commercial investigation queries which is only for research, and transactional queries that focuses on the intent on taking an action. Google isn't big, it’s massive. And to take...

  • Setting goals on social media is absolutely imperative

    Unbelievable as it may seem, you'll still find many stating that social media marketing is a waste of time, money, effort, and how much it sucks. These are the people who started their campaign on the wrong foot and most likely don't have a clearly laid out social media marketing strategy that aligns their business goals with their social media goals. These people should stop wasting time and learn how they can actually create a social media strategy that will work for them and that will yield an increase in their ROI. Social media is a powerful instrument on communication...

  • 8 aspects of your brand social media can help you get right

    If you are already busy with social media marketing for your business, you might assume that you are "socially branded". There are quite a number of things you can do to improve your social media efforts, things that are most often neglected when it comes to building your profile on on the social web. Branding your profiles on the social web can be done to create lasting impressions on users, help grow your network, and make sure you stand out from the crowd. Find below a couple of tips to help you create an effective digital branding presence on the...

  • Struggling with time on social media? Create a schedule

    It really doesn't matter at all if you are a small business owner, medium sized or an big organization, find the right people, time, and money to carry out new innovative digital strategies is difficult. Most businesses are scared to try out new digital trends and technologies because they don't have the resources and time to manage it successfully. Did you know that if you had a clear digital marketing strategy that focuses on social media to humanize your brand can increase your sales and also obtain new customers? I bet you will most likely make the time then. A...

  • 5 things you need to know about converting fans and followers into sales

    Your "followers" and "fans" on the social web consists of your blog readers, Google+ followers, LinkedIn connections, Facebook fans, Twitter followers, and even your Pinterest followers. For business growth, it is important to make your digital footprint trustworthy. An over advertised profile on the social web is really not what your audience prefers, because social media is transparent and it is a two-way communication medium. Social networking is about connecting with your target audience and to maintain your current customers. Most of the social media channels such as the ones mentioned above can be used to provide your audience with...