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All posts by Anton Koekemoer

Anton Koekemoer
I'm your friendly neighbourhood digital marketing specialist. I specialise in helping brands connect with targeted customers by enhancing their online presence through emerging web-based communication channels. I translate business objectives into comprehensive initiatives that focus on humanising brand identity while maximising measurable business results.
  • Why you should have a plan to generate leads with magnetic content

    Good leads and sales begin with great content. Even though you might have heard this a thousand times before, content is still king online because this is the universal currency to generate awareness and to drive action for all your marketing efforts. While many understand that good, unique, and shareable content is needed for digital marketing success, not everyone is sure how to start creating a content marketing plan and strategy that will yield results and help them achieve their business goals. Magnetic content marketing plan Creating a solid content marketing strategy takes time, but to get started is easy. Everything...

  • Where to find relevant content to curate and share

    The web is noisy and chaotic with information. Online, you will find thousands of blogs, news channels and many online wire services publishing press releases, news articles and other related content daily. How is it possible for you and your business to find anything that is interesting with all the information available? How do you find information that is relevant to your business that you can use, curate and share with your target audience to support your digital marketing efforts? With the help of Google Search, Google Alerts, Twitter real time search and RSS (real simple syndication) it's quite easy...

  • Online reputation management and digital marketing

    Over the past few years, internet users have become a lot more savvy, especially when it comes to parting with their money. It is now very common to expect a large number of consumers to have weighed up their options online before they make the final decision to purchase. Customers are going online and visit product review channels to gain information from other users so that they can make the best decision. What does this all mean for your business? Online Reputation management (ORM) is very important and companies needs to be more transparent than ever before. They have to...

  • Use magnetic content to generate targeted traffic for your site

    Whether you are only sharing your own views on your blog or you have a business website, getting targeted traffic that is relevant and interested in what you say and do is worth gold. It's the lifeblood of any website and business online. Targeted traffic is easier to convert because these people are looking for your business, services or products. There are many ways to generate targeted traffic, but one of the best involves using only magnetic content in everything that you do online. This type of content is geared towards your target audience and will get them to...

  • Social media crisis management: Have a policy in place

    Online PR can play a big role with managing a crisis online and it aims to bring brands into the digital world by creating relationships with brand influencers. While it is very important to proactively communicate your message with your target audience via the social media channels you are using, it is just as important to do so in a way that adds trust and credibility to your overall digital footprint. One irresponsible Tweet in 140 characters or less, YouTube video or blog post can spread like wildfire and can ruin your online reputation in minutes. How can you avoid...

  • How SEO can be used to maintain your online reputation

    When implemented and used correctly, search engine optimisation can be a great medium that can be used to build your online business reputation. With the speed at which technology and trends change online, building your online reputation and maintaining your digital footprint has become an integral part in our digitally driven lives today. Having a positive and good business reputation that outshines your competitors online is essential because most of the time, when people are in doubt, they turn to the search engines and other online properties looking for answers. With more people getting socially active online and given...

  • Extinguishing a social media fire: what you need to know

    When a brand has thousands of followers and likes online, it's definitely something to be proud of, but what happens if their audience suddenly turns against them on the social web? What are you going to do if you made a mistake online and people start turning against you with negative comments and feedback that is public for everyone to see? Will you be notified when this happens? Will the negative feedback about your brand outweigh the positive sentiment? Even though this might not happen to you it's important that you have a process in place to build and safeguard...

  • Build your digital footprint with magnetic content

    The digital world is evolving at the speed of light and it's chaotic online. Most people and brands are just contributing to the noise with no strategy on building their digital footprint and to stand out from the growing online crowd. There are many social media channels you can use to start building your digital footprint and some of the popular ones are LinkedIn, YouTube, Google+, Twitter and even your own blog. Using social media to build your brand online There are thousands of social media channels available with new ones launched everyday. Each one has it's own advantages and...

  • How to find time in your busy schedule to spend on your social media campaign

    Starting and maintaining a positive presence on various social media channels like Twitter, Instagram, Pinterest, Facebook, Google+, LinkedIn and your blog can be very time-consuming. If you are small business owner you most likely have your hands full in all the day-to-day tasks regarding the running of your business. Where are you going to find time for your social media marketing campaign? Even though social media is seen as "free", building a network of targeted followers takes time and effort, and this usually costs money. If you are already working non stop around the clock to get things done for...

  • How to set realistic goals with your social media strategy

    Do you really understand and know what you want to achieve with your social media marketing campaign? Do you know what social media can do your business? Have you included your social media strategy into your overall marketing mix? With any digital marketing campaign, you need to be certain of your goals and objectives before you start, otherwise you can waste a lot of effort and time on something that is not producing targeted results. If you have done your research and decided that you want to create a social media campaign, the next step in the process is convincing your...

  • There’s no magic bullet for digital marketing success

    When starting a new lead generation, mobile marketing, social media or brand awareness campaign, I'm often asked - "what is the magic bullet with digital marketing?” What are the tricks to make sure our campaign will be successful? Online, everyone seems to be looking for short cuts, but to be honest, the same as traditional marketing, there aren't any. Even though there are many growth hacking strategies to boost your business online, it doesn't mean that it's going to work for your campaign. There are absolutely no magic push this big red button; sit back and it will work process....

  • 4 ways to build your personal brand online

    If you are interested in personal branding online and how you can build your digital footprint to become more visible in the online world, it’s important that you understand how everything you say and do online - every status update, tweet, mention, like, +1, blog post and even a comment adds value (positive or negative) to your brand. The same with traditional marketing, online you should always put your best foot forward and there’s a couple of rules you should always follow to make sure it doesn’t backfire on you. We are all human and we literally do judge a...

  • Turn your customers into brand ambassadors with referrals

    Often when new brands are looking for ways to expand their digital footprint online through social media, one powerful method often overlooked is turning customers into brand ambassadors that could help them market their services and products. This doesn’t necessarily mean that they should turn their customers into hard core do or die brand custodians, but it could be a simple as launching a refer a friend program. This is an easy way to get your customers to share your services and products with their own social circles that will help you garner more social reach, generate targeted traffic...

  • When is it the best time to post to social media?

    Social media has been around for sometime and the initial buzz is over. Now is the time to make sense of it all and start using it to generate serious leads or sales. Many small business owners are basically fitting all the roles in their business and sometimes it’s difficult to manage and run the digital marketing side as well. I know. I’ve been there. I'm sure that if you are interested in digital marketing and social media for your business, you may have read many articles, ebooks, and blog posts about when to post your social media...

  • How to protect your online reputation with magnetic content

    Protecting your online reputation and digital footprint with magnetic content can be the answer to any bad criticism and negative comments you receive online for your business. One negative piece of content found on the first page of Google when doing a search for your brand, services or products can be bad news for your business and usually sticks out like a big sore thumb. In today’s digital driven world it’s extremely easy for anyone to post anything good or bad on various online properties like blogs, forums, social media sites and other user generated content channels. Everyone is...