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Mike Sharman

Mike Sharman Mike Sharman is the owner of multi-award winning agency Retroviral Digital Communications, an online communications consultancy that advises brands how to communicate with their target markets online, and executes strategies, while supporting their business objectives. Clients have included Miller South Africa, for whom we managed its social media channels. Our proactive engagement in the online space resulted in more than a 300% increase in the Miller Rock the Boat Facebook page over a three week period in October 2010. The community grew to more than 11,000 members prior to the departure of the boat in December 2010. In November 2010, Nando's briefed us to make its 'Cell C parody' campaign go viral. Utilising our online network of bloggers and social media influencers on Facebook and twitter, we became the first agency in South Africa to proactively seed online video content that surpassed the 100,000 view mark in less than 5 days. This year we have been responsible for the online component of the #NoRegretFriday movement that encouraged people not to drink and drive for SAB's Reality Check brand, and we broke records for Nando's once again with our seeding of the 'Last Dictator Standing' campaign. The content went global on the first day it went live and has currently been viewed on YouTube more than 850,000 times after only six days of being live. Mike Sharman is also an industry speaker. He has presented his thoughts and campaign findings on local social media execution to Brand students at Vega, at the Digital Academy at the Campus in Bryanston, at the IMCC at the Hilton in Johannesburg, and the WTFMedia Conference in the Western Cape


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