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LinkedIn

  • Here are LinkedIn’s 25 hottest candidate skills of 2014

    It's that time of year when social media platforms spill their secrets, recapping the year that was. This in many ways is thanks to the explosive impact Big Data has had on 2014, giving companies a better understanding of their world and target market at large. So far, we've heard from Google with the top search terms for the year, Facebook with the most searched-for and talked-about events of 2014 too. Now LinkedIn, everyone's favourite social-cum-professional platform, has outed the 25 most common skills recruiters have searched for and candidates have boasted. It's hilariously telling too, considering that at number one we...

  • 3 valuable tips to grow your business using LinkedIn

    I met Richard Schagen during a mountain bike ride the other day. Richard is an independent businessman who runs his own business called Assessed Threat Solutions providing protection and assessed threat solutions. After hearing what I do, Richard told me that he started using LinkedIn and other social media platforms to look for new business opportunities, and he asked me for some advice. The advice I offered prompted me to write this article. Here are three tips to connect with and influence your potential clients on LinkedIn. 1. Make your LinkedIn profile shine This is one area where you need to expend a...

  • 5 simple things LinkedIn could do to ensure you have fewer fake followers

    I receive numerous LinkedIn connection requests on a daily basis, many of which I delete. The reason why I delete the requests is I have no idea in some instances if the person is real or fake. There is a lot of personal information contained in our LinkedIn profiles which we blindly give up when accepting connection requests. I have five suggestions which LinkedIn should consider. 1. Remove access to contact details As a Premium user, LinkedIn provides me with functionality to extract all the contact details of my connections. This is a great feature but in the interests...

  • 5 ways to start generating leads on LinkedIn

    LinkedIn has attracted more than 300 million members, the majority of whom are business professionals; most of your potential prospects and clients now have LinkedIn accounts. To use LinkedIn to generate new business opportunities for yourself or your company, start with these five proven strategies: 1. Understand your company's business strategy Before you start doing anything, make sure you have a good understanding of where your business is going and what your leaders are hoping to achieve. Identify the key stakeholders in your business, and study their mandate (i.e. how they are being measured). 2. Develop a strong...

  • 4 ways to derive actual value from your participation on LinkedIn

    This week my LinkedIn connections passed the 10 000 mark, and I got to thinking that if this was announced, most of the responses would be something along the lines of "So what?". Anyone can get 10 000 connections on LinkedIn with enough time and effort. Deriving real value from your LinkedIn connections is another thing entirely. Here are four of my best suggestions. 1. Who are you connected with? It is very easy to send out connection requests willy-nilly and to accept every LinkedIn connection request that comes your way, but what is the purpose? My suggestion is...

  • LinkedIn’s mobile app gets a redesign aimed at making connections more obvious

    LinkedIn has tweaked the design for its mobile app, giving user profiles a major makeover. The new profiles aim to provide a lot more context around how people connect and make it easier for people to talk to each other, even when they don't share connections. The new design, called "Blue Steel" internally, is meant to provide you with information about a person such as where they work, where they went to university and what interests they have. According to the professional social network, the new profiles are designed to help you "tell your story to other professionals when...

  • 4 reasons LinkedIn seriously needs to get it together

    Over the last couple months all the major social networks have been implementing changes, some for the worse and some for the better. But the one network that is still struggling to implement changes that have real value is LinkedIn. Although it is one of the biggest networks out there, and is especially helpful for B2Bs and recruitment LinkedIn needs to get it together. Here is why: Introduction of showcase pages Since LinkedIn removed support of the products & services page and brought in the showcase page many businesses and companies that had spent a bunch of money and time on building...

  • LinkedIn’s biggest obstacle China? Forget censorship, it’s culture

    With a Chinese-language site and WeChat integration, professional social network LinkedIn is going after China’s young up-and-comers. Many people were skeptical that a Western social network would be allowed over the country’s Great Firewall, but LinkedIn so far has been able to stay on the censors’ good side. “LinkedIn and maybe Snapchat are the only ones that can get regulatory approval here in China,” said Youku CEO Victor Koo in response to an audience question at last week’s China 2.0 forum. The event at Beijing’s Peking University also brought Derek Shen, the newly appointed president of LinkedIn China, to...

  • Here’s the number one reason that nobody’s interested in your LinkedIn profile (yet)

    Do you put yourself out there, ask people to link up with you via LinkedIn, and then all you hear is... crickets? There could be one very blatant reason why no one is interested in your LinkedIn profile (yet), and the good news is that it's relatively easy to fix. Journey with me to a recently networking event I attended. There were a variety of entrepreneurs at the event. As I was surveying the crowd… I noticed that some were better presented than others… My natural reaction to those who looked like they had stumbled out of their washing machine was, "What...

  • LinkedIn ramps up hiring as it readies Chinese version of Pulse

    LinkedIn, the global social network for working professionals, has ramped up its hiring efforts in China after officially launching there back in February. According to job postings on the website, the company seeking several candidates to fill positions such as events manager, head of marketing, head of sales, and chief editor for LinkedIn Pulse, the company’s up-and-coming news aggregation branch. “The China editor will oversee a Mandarin version of Pulse (formerly LinkedIn Today), LinkedIn’s widely heralded professional content product,” reads the job description. “Currently, 1.5 million English-language publishers feed into the product. Now, for the first time, Pulse will...

  • LinkedIn responds, says new Intro app is (mostly) secure, won’t store your email

    Like the idea of being able to spot real deals from spam emails but hesitant to risk your security? LinkedIn is hoping to ease your fears. The social networking site has responded to critics who questioned the wisdom of allowing all your messages to pass through LinkedIn's email scanning service by saying it "built the most secure implementation we believed possible". The social network sites new invite-only Intro extension, which displays added information about the sender of an email from their LinkedIn profile inside the Mail app on iPhones, drew concern from security analysts shortly after launch due to the...

  • LinkedIn’s dropped its age restriction to 13: here’s why it matters

    In one of my previous articles I spoke about how LinkedIn is opening the platform up to younger markets and specifically targeting students. This is a strong strategic move on LinkedIn’s part -- but it begs the question as to whether this kind of development is taking away from our youth's childhoods. Since 12 September, users as young as 13 have been able to sign up for the world’s largest “professional” network after it lowered its minimum age requirement. The thinking behind this is to encourage young people to plan out their career paths by comparing themselves to others on...

  • 5 reasons why every university student should be on LinkedIn

    LinkedIn can be described as Facebook for adults, and that in and of itself is powerful. Why is Facebook so popular? Because people use it to connect and share with people around the world and from different walks of life. So if one uses this same analogy and applies it to a business environment, it’s clear how effective a tool like LinkedIn can be. But that’s old news to the tech-savvy business person. Where there is huge scope for growth in the LinkedIn space however is within the student environment. And we're not just talking about people about to...

  • 5 things people need to do more of on LinkedIn

    It is widely acknowledged that LinkedIn is THE social network of choice for business people globally. With new features and functions being added on a regular basis and user numbers growing at a phenomenal rate, it has become a highly attractive platform for people in the business-to-business (B2B) marketing game. Here are five things you should do more of to improve your interaction and engagement with clients or prospective clients on LinkedIn. 1. Ensure your profile clearly articulates your value proposition Before you start connecting with anyone, ensure your LinkedIn profile is up-to-date and contains relevant information. Whether you are a...

  • LinkedIn can now help you find your perfect university match

    LinkedIn is a lot of things to a lot of people. For some, it's a valuable business tool. For others it's a batch of annoying emails in their inbox. And now, it's also a match-making service for universities and prospective students. The professional social network today launched pages for universities, which will be similar to its current offering for companies. They will however be slightly tweaked in order to allow universities to target prospective and current students, as well as keep teachers, alumni and parents up to date with what's going on in the community. Around 200 universities...