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LinkedIn

  • 3 ways to maximise the exposure of your LinkedIn posts

    If you are a thought leader and want to expose your online brand and thought leadership on LinkedIn, you need to start publishing content on the LinkedIn publishing platform. The LinkedIn publishing platform is an ideal platform to publish blog posts which your connections can easily view, like, share and provide comments. In order to maximise the exposure of your published content, I have provided five suggestions below. 1. Reach out to your network Once you have published your post, LinkedIn will immediately send a notification to your connections, however not all connections will see the notification or may not respond...

  • 5 bad LinkedIn habits you need to break right now

    For those of you who use LinkedIn on a regular basis, you will have come across a wide range of LinkedIn users. These users range from those who know how to interact in a pleasant, engaging manner and those who really upset other LinkedIn users. I have listed 5 bad habits you need to stop now. 1. Using standard LinkedIn text There is nothing worse that receiving a LinkedIn connection request which says “I'd like to add you to my professional network on LinkedIn followed by your name. It implies that you have not put much thought around why you would...

  • 5 things LinkedIn could have done to retain share value

    Silicon Valley-based LinkedIn's shares closed down 43.6 percent at $108.38 on Friday, after hitting a three-year low, following a sales forecast well short of analysts' expectations (source Reuters.com) Barclays analyst Paul Vogel said he was not surprised by the sharp reaction in LinkedIn stock. “It is definitely a lot harder not to wonder if the company is starting to hit saturation levels with certain users or enterprises,” he said in a note to clients (source The South Africa Technology News) As a Premium Account LinkedIn user, I have a good understanding of how LinkedIn users are able to derive...

  • 5 ways to radically transform your presence on LinkedIn

    I have been using LinkedIn for many years now and have used everything LinkedIn has to offer other than the recruitment environment. Based on my experience I have listed five things that may help you derive more value from your participation on the platform. 1. Add value to others Make your primary focus on LinkedIn to add value to others. Take time to understand the needs and requirements of your connections. Share content that will enrich their lives that will educate, inform and help them do their job better. The ultimate id to share content which they would be willing to...

  • Is your LinkedIn presence a barren wasteland?

    According to figures published by Statista LinkedIn had 364 million users globally, as of the third quarter of 2015. Whilst this is an impressive figure, many of these accounts are dormant. Even though LinkedIn is the top global business-related social media network for job seekers, recruiters, networkers, consultants, small business owners, large corporation and marketing and sales people, there are millions of LinkedIn accounts that have as yet to reach their full potential. If your account is barren, you are most probably not reading this article on LinkedIn however it has been shared with you from LinkedIn. To reap the tremendous...

  • Is LinkedIn becoming another Facebook?

    Facebook was created to be a casual social platform: a place to post things that interest, inspire or amuse you; a place to make new acquaintances and reconnect with friends and family members, and a space to share important news. Career-driven individuals and brands noticed an opportunity and promptly decided to use this platform to their advantage. The career-driven individuals hoped to make career- advancing connections and the brands hoped to build an audience. Some brands had great success and a lot of the career-driven individuals did alright. B2B companies, meanwhile, found themselves standing mostly on the...

  • Here are LinkedIn’s 25 hottest candidate skills of 2014

    It's that time of year when social media platforms spill their secrets, recapping the year that was. This in many ways is thanks to the explosive impact Big Data has had on 2014, giving companies a better understanding of their world and target market at large. So far, we've heard from Google with the top search terms for the year, Facebook with the most searched-for and talked-about events of 2014 too. Now LinkedIn, everyone's favourite social-cum-professional platform, has outed the 25 most common skills recruiters have searched for and candidates have boasted. It's hilariously telling too, considering that at number one we...

  • 3 valuable tips to grow your business using LinkedIn

    I met Richard Schagen during a mountain bike ride the other day. Richard is an independent businessman who runs his own business called Assessed Threat Solutions providing protection and assessed threat solutions. After hearing what I do, Richard told me that he started using LinkedIn and other social media platforms to look for new business opportunities, and he asked me for some advice. The advice I offered prompted me to write this article. Here are three tips to connect with and influence your potential clients on LinkedIn. 1. Make your LinkedIn profile shine This is one area where you need to expend a...

  • 5 simple things LinkedIn could do to ensure you have fewer fake followers

    I receive numerous LinkedIn connection requests on a daily basis, many of which I delete. The reason why I delete the requests is I have no idea in some instances if the person is real or fake. There is a lot of personal information contained in our LinkedIn profiles which we blindly give up when accepting connection requests. I have five suggestions which LinkedIn should consider. 1. Remove access to contact details As a Premium user, LinkedIn provides me with functionality to extract all the contact details of my connections. This is a great feature but in the interests...

  • 5 ways to start generating leads on LinkedIn

    LinkedIn has attracted more than 300 million members, the majority of whom are business professionals; most of your potential prospects and clients now have LinkedIn accounts. To use LinkedIn to generate new business opportunities for yourself or your company, start with these five proven strategies: 1. Understand your company's business strategy Before you start doing anything, make sure you have a good understanding of where your business is going and what your leaders are hoping to achieve. Identify the key stakeholders in your business, and study their mandate (i.e. how they are being measured). 2. Develop a strong...

  • 4 ways to derive actual value from your participation on LinkedIn

    This week my LinkedIn connections passed the 10 000 mark, and I got to thinking that if this was announced, most of the responses would be something along the lines of "So what?". Anyone can get 10 000 connections on LinkedIn with enough time and effort. Deriving real value from your LinkedIn connections is another thing entirely. Here are four of my best suggestions. 1. Who are you connected with? It is very easy to send out connection requests willy-nilly and to accept every LinkedIn connection request that comes your way, but what is the purpose? My suggestion is...

  • LinkedIn’s mobile app gets a redesign aimed at making connections more obvious

    LinkedIn has tweaked the design for its mobile app, giving user profiles a major makeover. The new profiles aim to provide a lot more context around how people connect and make it easier for people to talk to each other, even when they don't share connections. The new design, called "Blue Steel" internally, is meant to provide you with information about a person such as where they work, where they went to university and what interests they have. According to the professional social network, the new profiles are designed to help you "tell your story to other professionals when...

  • 4 reasons LinkedIn seriously needs to get it together

    Over the last couple months all the major social networks have been implementing changes, some for the worse and some for the better. But the one network that is still struggling to implement changes that have real value is LinkedIn. Although it is one of the biggest networks out there, and is especially helpful for B2Bs and recruitment LinkedIn needs to get it together. Here is why: Introduction of showcase pages Since LinkedIn removed support of the products & services page and brought in the showcase page many businesses and companies that had spent a bunch of money and time on building...

  • LinkedIn’s biggest obstacle China? Forget censorship, it’s culture

    With a Chinese-language site and WeChat integration, professional social network LinkedIn is going after China’s young up-and-comers. Many people were skeptical that a Western social network would be allowed over the country’s Great Firewall, but LinkedIn so far has been able to stay on the censors’ good side. “LinkedIn and maybe Snapchat are the only ones that can get regulatory approval here in China,” said Youku CEO Victor Koo in response to an audience question at last week’s China 2.0 forum. The event at Beijing’s Peking University also brought Derek Shen, the newly appointed president of LinkedIn China, to...

  • Here’s the number one reason that nobody’s interested in your LinkedIn profile (yet)

    Do you put yourself out there, ask people to link up with you via LinkedIn, and then all you hear is... crickets? There could be one very blatant reason why no one is interested in your LinkedIn profile (yet), and the good news is that it's relatively easy to fix. Journey with me to a recently networking event I attended. There were a variety of entrepreneurs at the event. As I was surveying the crowd… I noticed that some were better presented than others… My natural reaction to those who looked like they had stumbled out of their washing machine was, "What...