Burger King

There's an old adage that goes, "you need to break a few eggs to make a cake". This doesn't mean, however, that you have to break every egg you have in order to get the cake just right. There is a bit of an advantage to being in an emerging ...

Measuring a brand’s value is an inherently tricky business. Even in a supposedly clearcut case like Coca-Cola, which is essentially commoditised sugar water dressed up in world class marketing, the actual value of the brand is difficult to separate from the product (or service) itself.Yes, crowds of fans spontaneously sang ...