comScore

When one looks at social media, today it seems more appropriate to take gender into consideration than age. The digital landscape seems to have eliminated generational boundaries, but how do the genders compete in this space?After looking at a recent research report published by Nielsen, it’s glaringly obvious that ...

The Wall Street Journal recently reported that things aren't looking so great for Google+. According to data from comScore, Google+'s users spend just about three minutes per month on the site.On Facebook, that number is closer to six or seven hours per month. Google itself, however, has never provided anybody ...

Think MySpace is dying a slow, torpid death? Think again. A new report from the New York Times suggests that the social network has turned its fortunes around and is actually growing again.That’s fairly impressive given the position it was in when it was sold by Newscorp in June ...

Professionals everywhere have revived the once-ailing LinkedIn. Users once referred to the career-oriented social network as boring and lacking any real innovation. It seems however, that 2011 is LinkedIn's year to shine. On Tuesday the site announced it had hit 100-million members, more than half of whom live outside the ...

If history proves a guide, Facebook will soon take over from Orkut as Brazil’s dominant social network. The curves on this graph show a familiar story of what happens when Facebook’s growth curve shifts into a sharp upwards direction.Similar curves were seen, for example, when the once-dominant Friendster died in ...