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All posts tagged "InMobi"

  • So much for mobile in emerging markets? InMobi pulls out of Africa, Russia

    Multi-national mobile ad network InMobi is set to close up its operations in Africa and Russia. The San Francisco headquartered company claims to be the world’s largest independent mobile ad network, with operations on five continents, with offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo. In a statement, InMobi admitted that it would be closing the offices, but said that it would continue servicing the affected markets: Like all successful and growing businesses, we routinely review our business to determine how to optimally serve our customers. We are changing the...

  • Research shows 62% of South Africans shop using their mobile devices

    A recent study by InMobi, an independent mobile ad network, reveals that African mobile web users prefer the mobile channel (46%) to their Desktop (10%) and even In-store (44%) when shopping for Apparel, Consumer Electronics and Entertainment Tickets. This clearly highlights the shift to ‘shopping on the move’ across Africa. The study, entitled “A Global Consumer Perspective on Mobile Shopping”, was conducted among 15 000 consumers in 14 countries in North America, Europe,...

  • InMobi launches global mobile payment solution, ad network combo

    InMobi, a large, global independent mobile ad network, has announced the launch of a performance-based global mobile payments solution it is calling SmartPay. The company says this offering is “a first” because it combines InMobi’s large global ad network of nearly 32-billion ads monthly in 200 countries with a mobile payments solution. The company says that tracking from ad to conversion is a “major leap forward” for developers and digital goods providers globally. The...

  • Five key findings about the mobile advertising landscape in Africa

    InMobi, the venture-backed mobile ad network with a focus on Asia, Africa and Indonesia, has announced African results from its landmark study “A Global Consumer View of Mobile Advertising“. InMobi provides advertisers and publishers a display mobile advertising platform that claims to reach 50-million Africans through nearly three-billion ad impressions monthly. Of this figure the largest market is South Africa — with one-billion impressions and 20-million consumers monthly making it “one of the highest monetised markets in the world”. The survey, undertaken in partnership with digital marketing intelligence agency ComScore, interviewed 2 500 consumers in South Africa, Kenya, and...

  • Research finds Nokia still dominates mobile in Africa

    India has sent a clear message that it is watching Africa closely, especially after the impressive US$10.7-billion move by Indian telecoms giant Bharti Airtel to take over Zain Africa’s mobile operations in 15 countries. Speaking recently at Kenya’s technology centre, iHub, Ankit Rawal, head of African advertising for mobile advertiser inMobi, spent some time explaining why Africa is at the centre of mobile’s global growth, backing it up with solid research . Ad Impressions From its July 2010 statistics, InMobi reveals that Africa has recorded over 2.8-billion mobile ad impressions, which is an 18.5% growth from just one month previously (June 2010). That’s an amazing...