Mobile Marketing

As one of the youngest and most influential marketing strategists in the world, Josh Spear owns Undercurrent, a New York-based consultancy that applies a digital worldview to the challenges and ambitions of complex corporate organisations.Nominated as a Young Global Leader by the World Economic Forum, Spear serves on the ...

Mobile marketing is hot! After years of false dawns, brands and agencies are recognising the mobile channel as an essential element of the marketing mix. So what’s changed and why now?Often with mixed results, there have been a number of forays into the "mobisphere" by leading brands in recent years. ...

In the world of marketing Joseph Jaffe is a well-known name. Jaffe is the founder of Crayon, a strategic consultancy firm that was acquired in 2010. He has authored three books on marketing, branding and consumers, and his knowledge ranges from traditional marketing, mobile to social media.Before this talk ...

Advertising campaigns used to be every marketers logistic nightmare. From the initial executive pitch to allocating resources, time, banners and newspaper ads, logos, video and radio editing and more, within a significantly minuscule budget, had brand marketers at an often panicky edge.In an earlier time marketers were generally known as salesmen, the ...

Everyone has a mobile phone and with smartphones are on the rise, people are spending more time on their mobiles. Mobile internet usage is said to overtake desktop usage by 2015. Companies are creating new user friendly mobile platforms and marketing strategies to accommodate the growing number of users. ...

Marketing via mobile is a powerful way to expose people to a brand, and to get them to interact with it. Consumers want something from the sites they frequent on their mobile phones, while brands want to achieve something from their mobile marketing.You hit the marketing sweetspot when you ...

South Africa is poised to see runaway mobile web expansion, according to Dr K.F Lai, CEO of mobile media company, BuzzCity. Speaking at the company’s annual conference in Cape Town, Dr. Lai gave a sense of the huge opportunities that are being created for advertisers on the mobile web as ...

Around the world, people are increasingly conversing using SMS, and making fewer and fewer voice calls, particularly in the youth market. A recent Washington Post article looks at how the “texting generation doesn’t share boomers’ taste for talk”. It is a fact that consumers are having interactive and fulfilling conversations ...

Apple's announcement in April of its own proprietary advertising platform, iAds, has created quite a stir.  Set to have begun running on 1 July, there have been some delays as advertisers get to grips with the new platform.iAds sees Apple taking direct control of ad sales while offering publishers of ...