Google battles Apple for worldwide OS dominance

The New York Times reported yesterday that Apple has overtaken Microsoft as the world’s most valuable technology company. According to the report, “as of Wednesday, Wall Street valued Apple at $222.12 billion and Microsoft at $219.18 billion”.

This represents an incredible turnaround for Apple, a company that was floundering a decade ago. But, in the wake of recent well-publicised reports about the speed with which the Android OS is catching on, it would seem that Apple needs to worry more about Google than they do about Microsoft.

Leading mobile advertising company, AdMob, indicated that in April Google was activating 100 000 Android devices a day, which represents a significant threat to the dominance of the iPhone.

New research just released by AdMob, one of the world’s largest mobile advertising networks, clearly draws the battlelines between the two giants, but makes no mention of RIM’s much-loved and still wildly popular Blackberry.

AdMob’s research shows that there is a 2-to-1 ratio of iPhone OS devices to Android OS devices in the USA, and that the ratio expands to 3.5-to-1 when measured worldwide.

Those ratios translate to 11.6-million unique Android OS devices worldwide, and 27.4-million unique iPhones. But when devices such as the iPod touch and the iPad are added in, then the number of devices running the iPhone OS jumps to 40.8-million.

While the iPhone OS is still dominant in the US and western Europe, AdMob takes note of the fact than in April 2010, there were more Android devices than iPhones in China. China’s top three favourite Android devices are the HTC Hero, HTC Magic and HTC Dream.

Many commentators have questioned the reports that the Android OS will surpass the iPhone OS, arguing that the figures are skewed by the fact that US mobile phone operators are giving away Android phones for free to secure contracts with customers, while other consumers are simply replacing their out-of-favour Windows Mobile and Palm OS devices with Android-enabled devices.

But while the battle rages on and analysts argue about the statistics, two things seems certain. Firstly, the battlefield for technological dominance now lies clearly in the mobile arena, and secondly, the two principal antagonists are Apple and Google.



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