Jumia, one of Africa’s leading e-commerce platforms, has replatformed its retail media operations to Mirakl Ads, marking a strategic step in expanding its advertising…
Ubisoft going online with ‘Ghost Recon’ videogame
Ubisoft is crafting a free-to-play online version of its popular “Tom Clancy’s Ghost Recon” shooter videogame. “Ghost Recon Online” is a deviation from the French videogame titan’s roots making packaged titles for videogame consoles and comes with the rocketing popularity of online “social games” supported by ads or in-game transactions. “The online market is an exciting new frontier for videogames and for gamers,” Ubisoft chief executive Yves Guillemot said in a press release. “With ‘Ghost Recon Online,’ and other major upcoming projects, Ubisoft …
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