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WordPress lets bloggers make money with WordAds

One of the world’s foremost blogging platforms and content management systems, WordPress, is now allowing bloggers to make money via online advertising.

The programme, called WordAds, has been developed in conjunction with advertising and publishing company, Federated Media.

According to a statement by WordPress’ parent company Automattic, the company says the decision to introduce WordAds was based, at least partially, on pressure from WordPress.com users.

Speaking to Memeburn, WordPress founder Matt Mullenweg confirmed this, saying that the main driver behind WordAds was the fact that “since WordPress.com was started, six years ago, advertising has been our #1 feature request”.

“We held off because we hadn’t found a model for advertising on blogs that we liked. Now we have.”

In what is very definitely a poke at Google, WordPress.com says it had “resisted advertising so far because most of it we had seen wasn’t terribly tasteful, and it seemed like Google’s AdSense was the state-of-the-art, which was sad”.

“You pour a lot of time and effort into your blog and you deserve better than AdSense,” it added.

Mullenweg took a further jab at Google’s advertising products, saying:

AdWords and Adsense are very efficient marketplaces, but cold and sterile, robotic in every sense of the word. Could you imagine seeing Adsense in the New Yorker magazine? GQ? The independent web is a creative place, and deserves creative ad and sponsorship partners to match.

As of yet, there isn’t all that much information on the exact mechanics of WordAds.

WordPress.com does, however, state that WordAds is 100% optional.

All it promises is to deliver on the premise that “if you’re going to have advertising on your site, it better well be darn good”.

It aims to do this by allowing bloggers to show “high quality ads from brand advertisers”.

This where Federated Media will come in, apparently providing the expertise it has attained by servicing renowned sites like BoingBoing and Apple Insider.

According to WordPress.com:

Only publicly visible blogs with custom domains will be considered for this program. If you are interested but don’t have a custom domain, you can quickly sign up for a custom domain for your blog(s) below.

Selection will be based on level of traffic and engagement, type of content, and language used on a blog. Some blogs may not be accepted. Entering the form below does not commit you to the advertising program. It just signals your interest in learning more.

WordPress seems determined that WordAds will not impact on the quality of blogs or bloggers, using the platform, reminding the custom domain users of the intrinsically special place it believes them to hold.

While it stops short of deifying its users, WordPress has high praise for them:

As a WordPress user you’re breathing rarefied air on the internet: the Creators, the Independents. Creative minds aren’t satisfied being digital sharecroppers on someone else’s domain, and you want to carve out your own piece of the internet and have a space that you’re proud of because it’s so… you.

Unsurprisingly, Mullenweg is optimistic about the future of the product. “I’m biased, but I think it’ll be a hit,” he said.

Author | Stuart Thomas

Stuart Thomas
Stuart is the editor-in-chief of Engage Me Online. After pursuing an MA in South African literature, he spent five years reporting on the global technology scene. Intrigued by the intersection of technology and work, he joined Engage Me as the editor-in-chief. He is a passionate runner, and recently ran... More
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  • Anonymous

    WordPress is where the money is at!

  • Thats a great news for us, blogging is not an easy task to do everyday. we spent so much time in front of computers, so we deserve this kind of advertising tools that will help and motivate us in blogging. 

  • Poes

    Another Ad network – yawn. Let’s see how long WordAds actually lasts. 2 years?

  • Actually, since WordPress is the most popular blogging platform globally, I’m sure that WordAds will become a smash hit. http://w3techs.com/technologies/overview/content_management/all


  • This doesn’t help any bloggers unless they’re already getting an ENORMOUS amount of unique traffic. Ads on a blog are useless unless you have an ENORMOUS flow of traffic to appeal to. 

    If you think that you’re gonna monetize your blog with ads…think again. Everyone thought that way when blogger announced adsense for blogger, but only a select, LUCKY, few ever made s#** with adsense.

    This is the same thing. You’re better off focusing on quality content, your squeeze pages to build subs, and eventually launching your own product, or an affiliate product. (I can help with that)

    So in the meantime people, just focus on quality content.

  • By the sounds of it, WordAds might be a very interesting alternative to those banned by Google.

  • I think it is a great idea so far. I have had a wordpress blog for about three years and like the platform. I haven’t had ads on the blog long enough to judge if it’s worth it. If it’s not I’ll just quit the program.

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