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Designer of viral Steve Jobs silhouette image lands Coca Cola deal

Hey, remember that kid who designed the iconic Apple logo incorporating Steve Jobs’ silhouette after the tech icon’s death? He’s back.

Hong Kong-based design student Jonathan Mak Long has designed a new logo for Coca Cola, after being approached by Ogilvy China.

Steve Jobs kid Coke Logo

As Mak explains on his Tumblr account:

If you are in Shanghai, you may come across a poster I designed for Coca-Cola. The Chief Creative Officer of Ogilvy China got in touch with me, and offered me this amazing opportunity. I can’t thank them enough, and really hope we can keep doing work together in the future.

Long’s tribute to Jobs went viral after the Apple co-founder’s death in October last year. It was not without controversy however, as some claimed he had stolen the idea.

Nonetheless, the design student says that the logo has given him opportunities he would never otherwise have had:

It has been half a year since my image went viral, and it never ceases to amaze me how much the incident has affected me.

According to industry specialist publisher Ad Age, the brief given to Long was simply: “Sharing a Coke.”

The student’s design therefore features two hands sharing a bottle of the iconic drink.

Ogilvy has also posted pictures of people standing in front of the design on its official Flickr account.

Author | Stuart Thomas

Stuart Thomas
Stuart Thomas joined the Burn Media team in 2011 while finishing off an MA in South African Literature. Eager to prove his geek credentials, he allowed himself to be thrown in the deep and did his best to stay afloat. When not fused with his keyboard, you can find... More
  • extremelykat

    I really like Mak’s design for Coke – surely this proves beyond doubt that he was more than lucky with regards to the whole Apple/Steve Jobs logo debacle!

  • jsncruz

    Simple but effective – that’s what good branding is all about.