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Air New Zealand draws on The Hobbit magic for new safety promo

An Unexpected Journey, the first part in The Hobbit trilogy, is set for release on 28 November — and Air New Zealand has decided to hitch onto the Peter Jackson bandwagon ahead of the movie’s release with its spoof of the Lord of the Rings trilogy.

Both trilogies were shot on location in New Zealand and helped to raise the tourism profile of the land of the long white cloud, making it famous for more than just rugby. The video, entitled “An Unexpected Briefing”, has already achieved more than 635 000 views on Youtube — impressive, considering it was only uploaded yesterday.

The video shows two Elven flight attendants and a Gandalf-esque pilot briefing both human and passengers from middle-earth on in-flight safety protocols. It even features a short cameo from Peter Jackson himself as well as a CGI Gollum to entice viewers to enter the airline’s competition, which includes flights for two to New Zealand and tickets to The Hobbit première.

Have a look at the safety video and movie trailer and let us know how they did:

[youtube http://www.youtube.com/watch?v=cBlRbrB_Gnc&w=650&h=366]


[youtube http://www.youtube.com/watch?v=SDnYMbYB-nU&w=650&h=366]

Author | Robin Chetty

Robin Chetty
Robin - Leigh Chetty is a Psych graduate from Johannesburg, with a degree in New Media/Interactive Design, now uprooted and trying making his way in Cape Town and her numerous distractions. The wettest behind the ears of all the Burn Media contributors, Rob has a keen interest in technology... More

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