Why African entrepreneurs need to be thinking about ‘Conscious Capitalism’

“I am a complete capitalist.” This is how John Mackey, CEO of Whole Foods, opened his talk on Conscious Capitalism (also the title of his recently launched book) at this year’s SXSW.

However, as Mackey explains, we tend to forget that capitalism has not been around that long. Two hundred years ago it didn’t even exist and 85% of the world lived on less than a dollar a day — that figure is now 16%. Despite this, there is a massive paradox, because although business and capitalism has helped lift humanity up, it is intensely disliked.

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