5 great brand responses to Apple’s iPhone announcement

Over the past couple of years it’s become fairly common practice for brands to leverage on big, newsworthy events on social media. And, unlike the birth of royal babies, the launch of a new iPhone is a fairly safe event to target.

Small wonder then that a number of brands jumped on the bandwagon and released tacticals around yesterday’s iPhone 5S/5C launch event. We’ve rounded up some of the best examples we’ve seen so far.

Denny’s

US Diner chain Denny’s had a go at the gold iPhone 5S with this gem.

pic.twitter.com/Uf24TaCUfa

— Denny's (@DennysDiner) September 10, 2013

Nokia UK

When Apple announced the iPhone 5C, available in a number of bright candy colours, a number of people immediately made the association with Nokia’s bright, colourful Lumia range. Among those was Nokia’s UK office.

Thanks, #Apple 😉 pic.twitter.com/x4w3r8Ghcy

— Nokia UK (@nokia_uk) September 10, 2013

While it was at it, the Finnish phone maker decided to leap onto everyone’s Breaking Bad obsession.

"Real gangsters don't use gold phones." pic.twitter.com/yurtFf3TML

— Nokia UK (@nokia_uk) September 10, 2013

Windows Phone

While Apple and HTC have hedged their camera bets on bigger pixels, Windows Phone was keen to remind people that the phone with the highest number of megapixels was running its operating system, not iOS 7.

8 megapixels is still just 8 megapixels. See what you can do with 41: http://t.co/4ks5d7FreB #timetoswitch to #WindowsPhone

— Windows Phone (@windowsphone) September 10, 2013

HTC

Interestingly HTC didn’t decide to take on Apple for the whole “bigger pixels” technology it debuted on the HTC One. Instead, it tried to leverage on the growing sense of boredom some people feel toward the iPhone by telling its followers to convince their friends to buy an HTC One.

It's time to upgrade to actual change. Help your friends trade in their iPhone toward an #HTCOne. http://t.co/ZbPqDgnATw

— HTC USA (@HTCUSA) September 10, 2013

McDonald’s

McDonald’s meanwhile continued the trend of food companies aping tech launches with this effort.

The wait is finally over. #MightyWings pic.twitter.com/g6AUAlRLs6

— McDonald's (@McDonalds) September 10, 2013