PayFast has launched its annual Black Friday and Cyber Monday live spending tracker, with the dashboard showing that someone has already spent over R100…
The tight competition in the startup market requires taking a strategic approach to every aspect of branding, including the choice of a company name. While this may seem as one of the easiest decisions entrepreneurs need to make, a number of examples prove the opposite.
Consider the case of Qriously — a mobile ad network that aims to create more meaningful experience for both advertisers and publishers. Its name seems to be a result of an (unfortunate) compromise on a domain name, at least according to what CEO Phillip Lauria noted for Adweek:
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