Bad Blood: Selena Gomez overtakes Taylor Swift as Instagram’s most followed

Big news in the social media world rankings: Taylor Swift has his week been surpassed by Selena Gomez as Instagram’s most followed person.

On Monday, Selena Gomez’s Instagram follower numbers surpassed Swift’s and currently stands at around 69.4-million, or 200 000 more than Taylor Swift, and almost 8-million more than “internet breaking” Kim Kardashian (let’s not even mention Beyonce or Bieber here).

For the record, Instagram has well over 400-million users globally thanks in part to the popularity of imaging sharing services, the improvements made to smartphone camera technology and the proliferation of Tay-Tay’s good feels, of course. But the latter’s reign has come to an end after quite a while at the top of the social network.

Incredibly, 23-year-old Gomez’s images aren’t short of likes either, with over 3-million garnered for just one of her snaps taken two weeks ago (below).

@paolakudacki 📸 for @pantene today

A photo posted by Selena Gomez (@selenagomez) on

While Instagram enjoys its own reign as one of the most popular social media networks (overthrowing Twitter back in September 2015), other services like Snapchat are gaining on the Facebook-owned company extremely quickly.

In May 2015, the company noted that it topped 100-million daily users, with a further 100-million poking their heads through the door every month.

For now, Instagram and Gomez remain at the top of the tree. But for how long?

Feature image: Lisa Bjorheim via Flickr

Andy Walker, former editor


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