Mortimer Harvey, the 24-year-old advertising and communications agency, on Thursday announced that it has acquired direct marketing outfit Action Ambro’s.
The Johannesburg-based Action Ambro’s has been around for 11 years and counts BMW, Lexus, Bayer, and Vodacom among its clients. While the Andrew Ambrogioni-led company primarily works in the direct marketing and CRM spaces, it says it tries to adapt the solutions it provides to its clients needs.
According to a press release sent to Memeburn, however, it was a combination of exceptional creative underpinned by robust direct and CRM strategies which made Action Ambro’s an attractive target for Mortimenr Harvey.
“We are delighted to have this leading team on board,” says Mortimer Harvey group MD Fradd. “The two agencies have long shared a passion for data-driven insights and campaigns that deliver real, measurable results for their clients. More importantly, both agencies were built on a great respect for both client- and people-centricity and this meeting of minds and cultures makes for a dynamic road ahead”.
Under the terms of the deal, Ambrogioni will take up the reigns as Executive Creative Director: Direct and CRM in the Mortimer Harvey team. According to Fradd, this will allow him to bring his “characteristic out-of-the-box creative solutions” to the company.
The release did not put a value on the deal. Memeburn is however in the process of reaching out to the parties concerned for more detail.