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A logo redesign is a process fraught with danger… just ask Instagram if you need a reminder. But free software company Mozilla has taken that very leap of faith, using its community as inspiration.
And to be fair, it’s new logo is fairly subdued.
The creators of Firefox this week unveiled the design, which features a colon and two forward slashes, much like a website’s URL would.
Mozilla’s design head Tim Murray explains that this design is an incorporation of the “language of the Internet” into the company’s new identity.
“Our logo with its nod to URL language reinforces that the Internet is at the heart of Mozilla. We are committed to the original intent of the link as the beginning of an unfiltered, unmediated experience into the rich content of the Internet,” Murray adds.
Mozilla’s new logo is fairly subdued when compared to the likes of Instagram
The company also has a new font dubbed Zilla (naturally), which is free and is intended to evoke the Courier font’s look and feel with a modern twist.
Not stopping with a simple pair of slashes, Mozilla will also look to incorporate community content alongside the logo itself.
“We intend to invite artists, designers, and technologists to contribute to an imagery collective, and we’ll code curated GIFs, animations, and still images to flow into mozilla.org and and other digital experiences,” Murray notes.
While the logo hasn’t yet received a final lick of paint, we do quite like it. But we will however miss the good ol’ red dinosaur which has served the company well since its inception in 1998.