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Showmax and South African school for film and arts AFDA, have revealed a new deal that will give local film makers the opportunity to publish their work on the video-on-demand platform.
“From 18 February, 18 of the best recent short films made by AFDA students from their Johannesburg, Cape Town, Durban and Port Elizabeth campuses will be live on Showmax,” said the streaming company in a press release.
According to Showmax, platforms like YouTube and broadcast TV do not give local talent the right kind of space for their work to be noticed.
“Thanks to the growing popularity of video-on-demand services, there’s a new opportunity to help kickstart the careers of local filmmakers,” the company noted.
Teresa Passchier, the CEO of AFDA, believes that the deal with Showmax ensures “emerging young African filmmakers’ voices are heard and given a platform”.
Find the full list of upcoming films below:
Showmax will begin airing the films from 18 February.
Feature image: Showmax