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Instagram will soon preview IGTV videos in your feed

Instagram has revealed that users will now get IGTV previews in their feed.

This means that, while you’re happily scrolling through pictures, you will get an IGTV ad prompting you to watch the full video or to browse more.

IGTV — or Instagram TV — is the company’s vertical-video platform, which it launched as part of Instagram last June.

The feature, which was revealed in a notification from Instagram itself, is already rolling out.

Feature image: Shereesa Moodley/Memeburn

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