In a briefing to detail the impact of generative AI in the workplace, and the research conducted by BCG X where they surveyed more…
Trust me, I’m Mac Book: Microsoft trolls Apple in its new Surface Laptop ad
The flames of a long standing war between Microsoft and Apple were fanned on Wednesday when the former released an ad featuring the favourable opinions of an Australian man called Mackenzie “Mac” Book.
“We asked Mac Book to compare Surface Laptop 2 to MacBook Air,” Microsoft explains in the ad description.
Throughout the video, the Australian Mac Book agrees that Microsoft’s Surface Laptop 2 is indeed better than Apple’s MacBook Air.
According to Mr Book, the Surface’s battery lasts long, is faster and, unlike the MacBook Air, has a touchscreen.
“You should get a Surface. Trust me, I’m Mac Book,” the man concludes.
Sure, it’s not very innovative or groundbreaking in terms of guerilla advertising, but the Austrailan accent really just does it for us.
Have a look at the ad below, as we all eagerly await Apple’s retaliatory response.
Feature image: screenshot, Microsoft Surface via YouTube