The numbers behind Apple Music’s growth in South Africa

Apple Music

Apple Music is making quite a splash in South Africa, at least in terms of year-over-year numbers.

The company, perhaps better known for its hardware and software, launched its Music service in 2015. More recently, it also announced Apple TV+ and Apple Arcade to service video streaming and gaming enthusiasts.

For music listeners though, Apple Music has seen a 45% year-over-year increase in 2019, compared to 2018. This is according to stats sent by the company to Memeburn.

Genres that have seen the largest growth in the country includes R&B and Soul, with a 64% year-over-year increase, Christian and Gospel with a 51% increase, and Afrikaans with a 48% growth spurt in 2019 over 2018.

Other popular genres include Hip Hop and Rap (up 47%), Pop (up 36%), Dance (up 43%), and Alternative (up 43%) year-over-year.

Apple Music’s now available in 115 countries, and its subscriptions are growing globally too.

As of Q4 2019, the company has 450-million paid subscriptions across its platforms, up by 120-million in Q4 2018. The company hopes to break the 500-million mark in 2020.

Feature image: Apple

Andy Walker, former editor


Sign up to our newsletter to get the latest in digital insights. sign up

Welcome to Memeburn

Sign up to our newsletter to get the latest in digital insights.