SA binged over 100 years’ of video on Showmax this festive season

Showmax Mobile stock 2

What’s more common than mass indulgence of foodstuffs over the festive season? Mass indulgence of series and movies, of course.

Showmax released its 2019/20 holiday insights this week, shedding light on the metrics recorded across its platform over the festive season.

  • Over a century’s worth of video was consumed on Showmax over the festive season.
  • Over the festive season, the platform recorded a 30% rise in viewing hours compared to previous months.
  • Sunday 29 December was the peak viewing day during this period.
  • The platform noted that peak binge time across its platform occurred earlier than usual, around 6pm.
  • One account watched more than 200 episodes of the same show across the festive season. The platform noted that the usual episode binge number across December was around 30 episodes.
  • In Nigeria, binge numbers (average hours per viewer) were up by 10% compared to other months in the year. In Kenya, that number was 7%.
  • South Africa’s average hours per viewer were up by 21% during the same period.
  • The three most-streamed shows were all from HBO: Euphoria, Game Of Thrones, and Chernobyl.

Feature image: Showmax

Andy Walker
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