F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
Choosing content for your digital audience? Here’s what you need to know
When you start creating a digital marketing strategy for your business, your target audience will most likely be mentioned — especially if you are…
5 tips for drawing up your social media crisis plan
The social web is largely public. Yes, everything that gets shared, published, tweeted, liked, uploaded, pinned, +1’d or commented on. Everyone is now a…
Using Twitter, Facebook, and LinkedIn to reach your target audience
Engaging and connecting with your target audience is what social media all about. With millions of users across all the social media channels available,…
Social basics: why a static website just doesn’t cut it any more
Often I get requests to design new websites for clients who think they are going to succeed online with only an attractive online brochure….
Why your sales team really needs to get social media savvy
We are nearing 2013 and every day you will find people in sales that are examining how the social web has changed everything. The…
5 reasons you need an online reputation management strategy
Online reputation management (ORM) is a strategy and process of monitoring, identifying, and influencing your digital reputation and credibility online. An effective online reputation…
5 habits you need to adopt to be effective on social media
While many small businesses are realizing that marketing on the social web is becoming more important everyday, one question I’m often asked is how…
22 pros and cons to consider before including social in your next campaign
In today’s digital business landscape, the ability to be social across multiple digital platforms, country borders and language barriers has introduced a new method…
Exactly how much social media is enough?
One question I’m often asked by clients is “How much social media is enough?”. In reality, there’s a fine little line between not using…
6 tips for small businesses looking to really engage on the social web
Usually when small businesses jump on the social media bandwagon they see the social web as another one-way broadcasting channel such as TV, radio,…
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