F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
Personalisation and Automation – The Next Iteration of a Communication Legend
Believe it or not, the history of email as a means to communicate dates back to the early seventies. Many are of the view…
Everlytic gains more accolades for its leadership in multichannel messaging
Everlytic, which offers smart digital messaging software for meaningful business relationships, has been selected as a runner-up for the Technology Company of the Year…
Top language tips for better emails: The Best in Financial Services Marketing
Email marketing continues to be a popular communication channel in South Africa – particularly in the financial services space. This is due, in part,…
5 tips to selecting the right provider to power your email marketing campaigns
Delivering email at scale is a technically challenging endeavour, and getting it wrong could shut down the entire email communication channel. In fact, this…
Understanding customer-centric content marketing for better email engagement
Article by Candice Lee Reeves, Senior Digital Copywriter Email marketing is something most businesses are doing but few get right. Often, this causes frustration…
Determining the net asset value of your data en route to deploying marketing automation
Here are the key questions to ask, and processes to follow, before technology implementation. By JD Engelbrecht, MD: Everlytic With many organisations increasingly turning…
How to compete in the ‘Trust & Attention Economy’ with a budget-friendly data and automation strategy
Leveraging your data is not a tech problem, it’s about your internal coordination, team, and resources. By JD Engelbrecht, MD: Everlytic As businesses and…
Cracking the privacy paradox: How to future-proof trust in the fast-growing data economy [Sponsored]
By JD Engelbrecht, Managing Director, Everlytic To leverage data and automated communications, marketers have to embrace responsible personalisation. With consumers and businesses alike becoming…
Why you should absolutely rethink mobile when it comes to marketing
The verdict has long been in, mobile penetration in Africa, and yes more specifically, South Africa is at its high tide. South Africa’s vibrant…
We use cookies
To improve your experience, deliver personalised content and advertising. Find out more by reading our cookie policy.
Accept