F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
Net neutrality: Africa, tech giants and the fate of the web
Not to be too dramatic about it, but the internet as we know it is all but dead. And unless there is a collective…
Digital culture must precede digital transformation
Digital culture is not quite what it looks like at face value. Digital culture is not defined as one where everyone lives on a…
The omni-channel experience and its true definition
The omni-channel experience is a relatively new marketing term that quickly reached buzzword status. Already in that first sentence there are a number of…
Data analytics and its impact on your business
We live in a world where there is more information captured on a minute-by-minute basis about our daily lives than ever before. Practically everything…
The essence of integration in 2018
The essence of integration in 2018 is probably not what you think it is. It is not just about digital transformation. It is not…
Digital transformation: we need better business strategies, not digital strategies
Digital transformation is certainly the buzzword of the decade. It has made Buzzword Bingo winners the world over as it has punctuated every digital,…
The Digital Age: impacting thinking, buying and creating interactive content
Context rich and relevant information when and where your customer wants it: that is the new battleground. Google calls this the Zero Moment of…
Programmatic buying: the answer for small players who can’t afford big media fees?
This is a bit of a refresher of an article I wrote around two years ago on real-time bidding (RTB). Admittedly that was centred…
Ventureburn presents: the beginner’s guide to growth hacking
The term growth hacking has been thrown around for a while now. Well, pretty much since 2010 when it was coined by Sean Ellis…
6 marketing hacks all entrepreneurs should have in their pockets
Marketing — and more to the point — digital marketing budgets still frighten a lot of people. Especially entrepreneurs who are grappling with how…
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