Huawei successfully launched its All-Optical Intelligent home showcase on the sidelines of the Africa Tech Festival in Cape Town. Powered by Huawei’s latest Fiber…
4 top ways to make use of digital signage in your retail space
In my previous article I spoke about the trend towards the use of digital screens and projectors in retail environments (link to previous article)….
Digital display marketing is revolutionising retail: here’s how
There’s no doubt that when you’re looking for maximum impact, digital is the way to go. It’s fast and cost effective and allows for…
Could festivals be key to unlocking an RFID boom?
The festival industry is booming, and have proved to be an attractive marketing campaign for countries, regions and brands. A report from VisitBritain and…
5 ways to effectively integrate memes into your marketing campaign
For some reason, a lot of people tend to overlook memes when they’re coming up with their marketing campaigns. That’s a shame because the…
Memejacking: 4 examples of brands making the most of viral memes
While memes are mainly for fun and entertainment, there is a lot of marketing potential behind them. Memes have been described as being “infectious.”…
Ain’t nobody got time for that: what do memes mean for your brand?
It’s fascinating how a meme can become so integrated into so many aspects of our lives. In order to understand that, one needs to…
5 business archetypes to take note of [pt 4]: the archaeologist
In the fourth of her series of articles on business archetypes everyone needs to start paying attention to over the next few years, Megan…
5 business archetypes to take note of [pt 3]: the no-ager
In the third of her series of articles on business archetypes everyone needs to start paying attention to over the next few years, Megan…
5 business archetypes to take note of [pt 2]: the maker
In the second of her series of articles on business archetypes everyone needs to start paying attention to over the next few years, Megan…
5 business archetypes to take note of [pt 1]: millennials in the digital workspace
In this, the first of a series exploring the kind of archetypal personalities that businesses should be taking note of in the next few…
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