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All posts by Neil Watson

: Neil Watson the CEO and founding partner of Digital Planet. With over 15 years of experience, Digital Planet is the leading end-to-end E-commerce solutions partner in South Africa. Digital Planet’s full suite of services include consultation, front-end development, website management, warehousing and logistics, digital marketing and contact centre services. We Make It Work through scalable and customised solutions that suit our clients’ needs.
  • 5 retail tech trends South Africa should get onboard with

    With so many shoppers and so much to offer, what are some of the emerging trends that e-commerce specialists noticed in international markets and how can they be adopted in the South African market? Mobile Smartphones provide the ultimate gateway for internet users across the world. They provide consumers with market transparency and the possibility of anywhere, anytime interaction. In China, it’s estimated that 88.9% of internet users chose to connect through their mobile phones. A recent study, conducted by the German Scientific Institute of Market Research (GfK), found that 26% of German shoppers compare prices using their mobile devices when visiting...

  • Let’s get personal: what you need to know about CEM in ecommerce

    The days where it was possible to rule the ecommerce roost by virtue of being the only players in the market are over. In the last year or so, the ecommerce market has exploded. Today, customers have more choice than ever, which makes them much more discerning as to who they do business with. This has led to many companies having to adapt their customer engagement management (CEM) strategies to an evolving ecommerce environment. Unlike brick-and-mortar stores where there is a face-to-face element to customer service, ecommerce stores can only build relationships through computer screens. This makes every aspect...

  • This is why reverse logistics is so crucial for your online shop

    When it comes to customer satisfaction, having a convenient and efficient method of allowing customers to return unwanted or faulty goods is almost as important as delivering to them in the first place. Handling customer product returns is an important part of any business, but when it comes to ecommerce the logistics behind it can be tricky. Ecommerce Reverse Logistics can be one of the most costly and work-intensive parts of running an online business and as such, any company wanting to successfully run an ecommerce store or sell products online needs to give serious thought to product returns. Responsiveness...

  • Is South Africa ready for B2B-scale ecommerce?

    Ecommerce in South Africa is enjoying explosive growth, with the total internet shopping spend in 2014 estimated to be near the R6-billion mark, increasing exponentially over the last decade from R688-million in 2006. However ecommerce in South Africa is still in its infancy compared to the rest of the world, especially when it comes to B2B ecommerce. Everyone has heard of the large consumer sites where every day millions of people purchase everything from laptops to groceries. What most consumers don’t see is the $1.25-trillion business-to-business (B2B) industry, where companies sell to other businesses rather than directly to consumers. This...

  • We’re moving from electronic-commerce to ‘everywhere-commerce’

    If we think back 10 to 15 years ago, we could not have imagined shopping online or the increasing importance of online retail in today’s society. Now, we can shop for almost anything from our personal computers, smartphones and tablets; from anywhere in the country and have it delivered to our doorstep. According to an ecommerce report issued by Effective Measure / IAB South Africa during February 2014, roughly 23% of online shoppers in South Africa buy using their tablets and another 23% purchase using their smartphones. The online buyer is used to buying books, music, computer hardware, DVD’s,...