Lenovo made a bold statement at MWC 2025, unveiling a lineup of cutting-edge laptops, concept devices, and software innovations that showcase the company’s focus…
4 steps to uncovering the personas behind your brand
Do you know who your customers are? You probably know their age, gender, and location — you might even know their shopping habits or…
Here’s why real brand innovation is about participation and storytelling
The world in which brands operate is changing rapidly. Consumers are more powerful than ever before, and also more deeply and personally engaged with…
Here’s why it can make sense to build your brand’s audience before developing the content
We often queue up behind ourselves in the search to find, curate and create content that appeals to our audience. Personally I think we…
Disruptions, doubts and hold-ups: state of the native advertising nation
Native advertising is the latest disrupter on the online advertising scene, and could translate into big bucks for companies and publishers alike. At first…
