Advertising and Media

Here’s why real brand innovation is about participation and storytelling

The world in which brands operate is changing rapidly. Consumers are more powerful than ever before, and also more deeply and personally engaged with…

Disruptions, doubts and hold-ups: state of the native advertising nation

Native advertising is the latest disrupter on the online advertising scene, and could translate into big bucks for companies and publishers alike. At first…

Creativity and innovation: the only way PRs can outgun massive ad agencies

The advertising industry is going through big changes and that means opportunities for PR firms to compete for large marketing budgets normally allocated for…

Nobody killed anybody: the case for radio and video in the internet age

Death is society’s favourite topic. The minute something new comes along, we predict the death of the old because it must be so. No…

‘The blog is dead, long live the blog’ — Chris Anderson on the future of media

We may need new words for journalists, editors and the “news”, because their definitions are constraining and changing. Maybe the editors of the future…

Email marketing and the challenges of the Freemium model

Freemium is a business model that works by offering a product, such as software, at no cost while charging a rate for advanced features…

Making AOL look foolish: Arrington continues to post on TechCrunch

It is becoming increasingly clear that Mike Arrington lost his job at TechCrunch over his insistence to be an investor in his beat companies….

Generational theory’s influence on digital marketing

Generational Theory is a topic that has been bantered around in marketing circles for, well, for generations now. Never has technology, though, moved at…

Fear and loathing as Amazon looks to deforest the ESP market

Amazon Web Services (AWS), Amazon.com’s cloud computing division, has announced that it is entering the Email Service Provider marketplace with the launch of a…

Wikileaks faces fire after exposing sensitive US sources

Following the latest dump of highly classified diplomatic cables by Wikileaks, the United States and others have expressed concern over risks the release presents…

Digital marketing at real world events: Is it just hype?

There are a multitude of marketing opportunities out there every single day just waiting to be taken advantage of, but does having a clever…

10 Online reputation tools worth exploring

ORM and social CRM have become social media buzzwords. They’ve started doing the rounds in boardrooms. Given their proliferation, I decided to look at…

SMS and its role in the future of mobile marketing

Today, mobile marketing is the fastest and most effective way to reach your audience and is an area of intense fascination for marketers and…

Is ‘quality content’ a Google red herring? [Analysis]

I’ve been writing about Google’s Panda algorithm change and the huge amount of pain that it’s caused for content websites since it was introduced…

Should digital strategists say goodbye to their jobs?

Okay, so maybe we’re not there yet. But what will all these “Social media”, “Digital”, “Mobile” and “Online” strategists do when online and conventional…

HubPages CEO on Google’s Panda: Nothing seems to work!

I met with Paul Edmondson, CEO of HubPages, and Jason Menayan, Director of Marketing, to talk about how the publishing site is dealing with…

Broadband Africa Forum 2024

South Africa’s Deskless Workers: A Workforce Under Strain

How AI is Rewriting Urban Planning in Developing Regions

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

What is Northvolt worth for German car companies?

Jaguar rebranding creative is crazy – good?

German luxury cars require a rethink for China