With streaming platforms, next-gen gaming, and hybrid lifestyles reshaping how we consume entertainment, the humble TV is slowly being overtaken by a bigger player:…
10 big lessons for anyone looking to market themselves on YouTube
I was recently fortunate enough to attend two really cool Google events: Engage and YouTube All Stars. Getting the chance to interact with some…
So you think you need a social strategy? Sure, but that’s just part of it
In 2012 there was a mad rush from companies to understand the value of social in all its complexities. What could social media do?…
Can advertising enrich content? Trends publishers should be paying attention to
Publishers exist to deliver quality content to their audience. The content, first and foremost, should deliver a rewarding experience. Good content is current, trustworthy,…
Trying to generate leads through social media? Here’s what you need to know
Lead generation in general usually consists of many marketing methods like traditional media ads, tele-sales, pay-per-click, affiliate marketing and email marketing. Each one of…
