If you’ve just bought your first camera, you’re about to embark on an exciting journey into the world of photography. While modern cameras come…
Cool new crowdsourced campaign seeks to map out Africa’s best destinations
This looks pretty cool. Today sees the launch of Our Continent — a crowdsourced initiative from Continental Tyre SA — a map of the…
Can advertising enrich content? Trends publishers should be paying attention to
Publishers exist to deliver quality content to their audience. The content, first and foremost, should deliver a rewarding experience. Good content is current, trustworthy,…
Trying to generate leads through social media? Here’s what you need to know
Lead generation in general usually consists of many marketing methods like traditional media ads, tele-sales, pay-per-click, affiliate marketing and email marketing. Each one of…
5 content lessons everyone can learn from ZANews’ journey [Content 2013]
Content marketing has become a firmly established trend over the last couple of years. As brands move to become more like publishers, marketing themselves…
