Hisense is making a deliberate play for South Africa’s growing gaming and hybrid-work audience with the launch of its latest monitor lineup, led by…
FNB ads cause brouhaha, are quietly removed
First National Bank (FNB) has pulled a series of video-based adverts from YouTube after South Africa’s ruling party and its youth division claimed it…
Nando’s also has a confession for Oprah: it can enhance your performance too
It seems Lance Armstrong isn’t the only one confessing things to television’s queen of talk. Popular fast food franchise Nando’s has launched a campaign…
Mobile ad revenue to grow 400% by 2016, will be worth $24.5bn
Well now, it looks like mobile advertising is no longer the young upstart desperately trying to convince people of its merits. This year, it’s…
The 4 most common methods of calculating pay-per-click ROI
Understanding the various ways to calculate Pay Per Click (PPC) ROI (return on investment) is imperative for anyone online who wants to benefit from…