F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
SA’s ‘Tokoloshe’ online video campaign is pure genius
Check this out. It’s one of the best online video campaigns we’ve seen in a while. Except, if you’d seen the first video, you…
Nando’s gives South Africans 25 reasons to love their country
Nando’s has a knack for integrating online and offline advertising. Its “Last Dictator” campaign is probably the most well-known example, although its latest one…
What the ‘iYawn 5’ reveals about the dire state of tech journalism
Tech journalists swarmed into Yerba Buena in San Francisco earlier this week to cover the much-anticipated Apple iPhone 5 launch. Some news organisations sent…
Forget the ‘likes’: the best social campaigns are smaller, engaged
I was sitting in a strategy meeting the other day of a company that was scoping out media and platforms for its below the…