Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
Magazine mindset undermines tablet opportunity
The rush by media owners to embrace tablets borders on the unseemly. And who can blame them given the continued decline of print revenue…
13 great social data tools for journalists
The nature of communication has fundamentally changed in the age of the network society. We are in contact with people via an email address,…
Why online publishers need to think like magazines. Yes, print magazines
I’ve had a long career in online media. I don’t really know much about the print world, except that you get your hands dirty…
QR codes: from Hollywood to Shrinky Dinks, they’re here to stay
Sitting down for an interview with Tower Heist actor Alan Alda, I was a little surprised to see he was wearing something that’s becoming…
